Charlotte Pénide

Creation and development of the ready-to-wear brand Blondifox, now BLDF. With 10 years of experience in the textile industry, I created Blondifox in London in 2014. Now BLDF and based in Paris, I offer a unique experience and concept. BLDF aims to break industry codes and counter fast fashion by offering a single permanent collection of timeless pieces. This is punctuated each month by new arrivals, available in ephemeral drops. Each piece is hand-sewn, artisanally, in Paris by a seamstress for its owner: 0 stock. The idea is to return to the essence of what fashion houses were at the very beginning, to reconnect with the prestigious values of the industry. A unique timeline and know-how. Bldf is also today a consulting studio in styling, fashion, and trends that supports brands and creators in the realization of lookbooks, ads...

Development of the brand in multibrand stores all over the world.

Development and monitoring of an international client portfolio - €1M annual turnover

Order taking

Client follow-up throughout the season (support, deliveries, invoice reminders, after-sales service…)

Prospecting for new potential clients in strategic markets

Management and organization of international trade shows (New York, Paris, Milan, Berlin)

Management and support of agents and distributors (Denmark, United Kingdom, Australia, Japan, Spain, Russia)

Implementation of retail marketing tools: blogger collaborations, special operations with stores...