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Charlotte PellefigueCP

Charlotte Pellefigue

Coach user research / UX designer senior

€667/day
18 projects
Saint-Céré, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Charlotte

🎸 Hello, I am a UX designer specializing in user research and the CRO approach (some call it Customer Experience...).

🎯 It's never easy to find the balance between user satisfaction and company performance! With tools like Testapic, Content Square, GetFeedback (or old-fashioned without tools, but with users :), I can join your data/insight and performance/voice of the customer teams to contribute to the continuous optimization of your products and services.

📊 I recently had the opportunity to join the Data teams at Galeries Lafayette and Carrefour where I contributed to:
- Implementing and utilizing customer experience performance monitoring tools (e.g., GetFeedback, Content Square, Testapic)
- Proactively identifying opportunities for improving customer experience and supporting product management teams in implementation
- Contributing to the management and prioritization of the testing roadmap
- Identifying appropriate testing methodologies for each user research need
- Conducting quantitative and qualitative user research to identify and understand performance drivers and propose solutions
- Presenting data to product teams in the form of periodic reports and monthly summaries
  • French

    Native or bilingual

Can work on-site
Saint-Céré (up to 50km), Paris (up to 50km)

Experience

  • Carrefour One
    CX Manager Web & App
    RETAIL (LARGE RETAILERS)
    September 2022 - March 2023 (7 months)
    - Implement and utilize customer experience performance monitoring tools (e.g., GetFeedback, Content Square) for France (80%) and group countries (20%).

    - Proactively identify opportunities for improving customer experience and support product management teams in France and the Group in implementation.

    - Contribute to the management and prioritization of the testing roadmap.

    - Identify appropriate testing methodologies for each user research need.

    - Conduct quantitative and qualitative user research to identify and understand performance drivers and propose solutions.
    User Testing Ethnography Performance Indicators Performance Improvement Customer Experience CRO Continuous Improvement
  • Galeries Lafayette
    Malt logoOn Malt
    UX Research and continuous optimization
    January 2022 - May 2022 (4 months)
    télétravail
    User research for continuous optimization of Galeries Lafayette's digital interfaces.

    User studies: scoping, organization, implementation, analysis, and recommendations
    Quali/quanti studies with the web analytics team (quantitative/qualitative A/B tests - User testing vs. GA and Content Square data)
    Internal Organization Customer Experience UX Research User Experience Design User Testing Testapic User Research User Testing CRO
  • 44 Galeries Lafayette
    Malt logoOn Malt
    UX research
    January 2021 - March 2021 (3 months)
    Paris, France
    Within the Insight and Performance team at Galeries Lafayette:

    Scoping, organization, implementation, analysis, and recommendations for qualitative user studies (interviews, surveys, user tests, qualitative A/B tests...) in collaboration with the web analytics team (qualitative data from Testapic and quantitative data via Content Square)
    Customer Experience UX Research User Experience Design User Testing Testapic User Interface Design Information Architecture User Research User Testing

Reviews

5.0

Out of 8 ratings

El MustaphaEM

El Mustapha

44 Galeries Lafayette

Reviewed on 10/4/2021

EleonoraE

Eleonora

44 Galeries Lafayette

Reviewed on 6/30/2021

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Education

  • Non-violent Communication
    Peace factory
    2019
    La Communication Non Violente (CNV) : C’est d’abord une invitation à reconsidérer notre façon de nous exprimer, d’écouter et d’entrer en relation. Il s’agit d’un processus de communication pragmatique et efficace, qui permet d’être clair, cohérent et congruent dans la communication, tout en étant ouvert et dans la compréhension de l’autre. > Cette approche favorise la coopération et la résolution de conflits.
  • Holacracy Practitioner
    Igi Partners
    2018
    Formation sur la pratique de la posture de facilitateur en holacracy. Voici une citation tirée du site iGi Partners pour mieux comprendre : "Holacracy apporte à toute l'entreprise la structure et les règles du jeu requises pour la rendre agile, rapide et fluide (...), cela crée plus de liens entre les individus qui forment une vrai équipe "pro" dans laquelle chacun connait son rôle (...), tout devient plus facile et plus net" Thierry Girard, President d'Antonutti Delmas

Skill set

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