CPFreelancer profile translated to English.
Back to original languageAbout Charlotte
With over 15 years of experience in business development in the digital and services sector, I have supported both leading IT service companies in their market and startups and VSEs in:
- Developing strategic accounts,
- Structuring and implementing their commercial strategy,
- Coaching and upskilling junior sales representatives.
My expertise covers both the private and public sectors, with in-depth knowledge of public procurement.
Today, I wish to support companies in structuring their commercial strategy by intervening in:
- Market analysis and strategic diagnosis,
- Defining commercial objectives and customer segmentation,
- Designing differentiating offers,
- Developing an effective action plan,
- Implementing performance monitoring tools and indicators (dashboards, P&L, etc.).
Furthermore, I assist IT service companies in their responses to tenders, particularly in the public sector, which requires a perfect understanding of the rules and procedures.
I can also travel occasionally to the Île-de-France region, depending on the mission's needs.
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- F8 ConseilCommercial Development ManagerMay 2024 - Today (2 years)Support for the commercial development of a small IT service company looking to diversify its activities:• Development of the commercial strategy,• Management and implementation of the commercial strategy (dashboards, KPIs, P&L, ...)• Development of service offerings adapted to the company's key skills,• Development of the commercial presentation for F8 Conseil,• Development of remuneration rules for sales representatives and business introducers,• Support for the upskilling of a junior sales representative,• Support in the development of the marketing and communication strategy (participation in the creation of a new website, creation of the CSR charter),• Drafting of fixed-price commercial proposals,• Support for the implementation of management ERP (Atimeüs) and formalization of key company processes.
- BANKETCommercial Development ManagerJune 2022 - June 2024 (2 years)Support for the commercial development of the startup BANKET (platform connecting project owners seeking bank financing with banks):• Development of the commercial strategy,• Management and implementation of the commercial strategy,• Prospecting and partnership development,• Support in the development of the marketing strategy (participation in the creation of a new website),• Objective: Opening of the Brittany and Aquitaine regions / Results achieved: Brittany region opened and Aquitaine region in the process of opening.
- SOPRA STERIAKey Account ManagerApril 2017 - June 2022 (5 years and 2 months)Sale of high value-added intellectual services in information systems (Consulting, Build, AMOA, TMA) for large accounts in the public sector (Pôle emploi, Afpa, Research centers, ...):• Prospecting and development of existing accounts,• Participation in account strategy development,• Network development,• Participation in drafting tender responses,• Complex and multi-stakeholder negotiation,• TMA monitoring (participation in various committees, renewal negotiation, ...),• Account dynamic management (implementation of inter-BU synergies, organization and management of account bodies, ...),• Operational management of two employees (objectives, HR trajectory monitoring, evaluation, ...),• Annual sales target 2021: €6,500,000 / Results achieved: 108%.
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Education
- Master Pro 2 Marketing (Apprenticeship),ISEE2011Master Pro 2 Marketing en alternance,
- Master Pro 1 Commercial Development (Apprenticeship),ICD-Groupe IGS2010Master Pro 1 Développement Commercial en alternance,