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Charlotte NovellaCN

Charlotte Novella

Project Manager - PO - PMO E-commerce

€650/day
Paris, FR
3-7 years

Average response time: 1 hour

About Charlotte

Experienced E-commerce Project Manager, Product Owner, and PMO specializing in website redesigns and end-to-end digital transformation projects. I lead cross-functional teams from discovery to launch, ensuring on-time delivery, stakeholder alignment, and business value. Passionate about creating seamless customer experiences and driving e-commerce performance.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • Louis Vuitton
    E-commerce Project Manager
    DIGITAL AND IT
    January 2026 - Today (6 months)
    Paris, France
    Freelance consultant driving e-commerce launches and international expansion projects, from scoping to go-live.

    • End-to-end project management of e-commerce platforms across multiple markets
    • Geo-expansion delivery: localization, local payment, logistics, regulatory compliance
    • Cross-functional coordination between business, tech, and local stakeholders
    • Post-launch oversight: KPI tracking, incident management, continuous improvement
    • Coordination with marketing, digital, IT, Finance and supply chain teams
    Gestion de projet Transformation digitale Project Management
  • Isabel Marant
    Product Owner E-commerce
    DIGITAL AND IT
    May 2023 - December 2025 (2 years and 7 months)
    Paris, France
    Product Strategy & Roadmap
    •Owned and managed the e-commerce product roadmap aligned with business, growth, and customer experience objectives.
    •Defined and prioritized features and initiatives based on business impact, user needs, and technical feasibility.
    •Led the strategic decision to internalize the e-commerce platform and transition to Shopify.

    Shopify Internalization Project
    •Led the end-to-end internalization of the e-commerce website on Shopify, including platform selection, scoping, and execution.
    •Defined product requirements, user stories, and acceptance criteria for the Shopify-based solution.
    •Coordinated internal teams and external partners (developers, integrators, agencies) throughout the project lifecycle.
    •Ensured seamless migration of content, catalog, and e-commerce functionalities while minimizing business disruption.

    UX/UI & Customer Experience
    •Collaborated closely with UX/UI designers to deliver a seamless, conversion-focused, and brand-consistent customer journey.
    •Validated design and functional implementations to ensure optimal usability and performance.

    Delivery & Go-Live
    •Managed sprint planning, backlog grooming, and release cycles.
    •Led functional and UX testing, UAT, and go-live coordination.
    •Monitored post-launch performance, conversion rates, and operational stability.

    Continuous Improvement & Performance
    •Analyzed e-commerce KPIs (conversion rate, traffic, sales performance) to identify optimization opportunities.
    •Drove continuous improvement initiatives to enhance customer experience, operational efficiency, and scalability.
    Transformation digitale Gestion de projet Shopify
  • KENZO
    E-commerce Project Manager
    DIGITAL AND IT
    October 2020 - May 2023 (2 years and 7 months)
    Paris, France
    Digital Strategy & Roadmap
    •Ownership of the digital project roadmap aligned with the company’s global digital strategy.
    •Portfolio management and project prioritization based on business, user, and technical impact.
    •Cross-functional and international coordination with regional teams (US, Japan, Europe, UK).

    Requirements Gathering & Project Scoping
    •Collection, analysis, and formalization of business requirements from internal stakeholders.
    •Creation of functional briefs and detailed specifications for digital projects and enhancements.
    •Definition of project methodologies, milestones, and deliverables.
    •Resource estimation, planning, and timeline management.

    UX/UI & Product Design
    •Supervision of UX/UI design phases in close collaboration with design and creative teams.
    •Ensuring consistency of user experience, usability standards, and brand guidelines.
    •Facilitation of design workshops, including wireframing and prototyping sessions.

    Delivery & Project Execution
    •Operational follow-up of development phases in coordination with technical and integration teams.
    •Risk management, priority arbitration, and project progress tracking.
    •Coordination and validation of functional and design testing prior to release.

    Launch & Continuous Improvement
    •Coordination of digital launches and post-release support.
    •Post-launch performance monitoring (quality, usage, KPIs) and identification of optimization opportunities.
    •Implementation of a continuous improvement approach focused on user experience and business performance.
    Salesforce Gestion de projet UI/UX Design Project Management

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