Charlotte M.

🚀Development, monitoring, and optimization of paid acquisition channel campaigns to boost conversions and lead generation (Meta, Google Ads):

• Acquisition of+7000 warm leads

• Creation of landing pages with a6% conversion rate

• Generation of+400 hot leadsper month

• Creation and production of UGC scripts and videos with aCTR of +2% (on Meta)

•+100 creativesdesigned with aCTR between 2% and 3%

• Creation of lead-magnet campaigns with anacquisition cost of €3 (Google Ads and Meta)

🚀Analysis and improvement of user experience to optimize lead marketing automation:

• Design of the architecture/flowcharts for nurturingworkflowsacross all leadlife cycles

• Implementation of the workflow architecture onHubSpot

• Setup of the workflow for transforming a warm lead intoMQL ⇒ SQL ⇒ User ⇒ Customer

• Setup, maintenance, and monitoring oflead scoringwith the sales team

•Reporting, monitoring, and optimizationof each conversion stage from initial contact to customer retention (leads, MQLs, SQLs, users, customers)

🚀Analysis and continuous improvement of SEO performance with our specialized provider:

• On-page and off-page optimization, including keyword research, meta tag optimization, internal linking, and backlink management:130.6% increase in organic traffic(20,066)in 12 months

• Implementation of high-quality content strategies that led to a44.4% growth in organic conversionsand a113.8% increase in CTR in 12 months

• Development and management of social media channels to stimulate audience engagement and brand awareness

• Campaign management and planning in line with audience strategy

• Adaptation of messages per persona across all channels

• Development of initiatives to promote brand awareness and generate leads

• Website management and updates (WordPress)

• Coordination of Growth initiatives and content strategy

• Recruitment, training, and supervision of the communication/marketing team

Training:

• Introduction to Agility

• Scrum Initiation

• Product Owner Initiation