Freelancer profile translated to English.
Back to original languageAbout Charlotte
CREATIVITY, AUTHENTICITY, SPEED: QUALITY!
From defining your brand identity, to developing your editorial strategy and producing content, I put my writing strength and sensitivity at the service of your brand or company 📝
My strengths 💪🏻
- Branding > brand identity creation, positioning, brand platform, manifesto
- Editorial strategy > content marketing, editorial charter, tone of voice
- Content creation > copywriting, landing page, showcase website, article, press release, newsletter, social media
My background 💼
- Three years as Content Manager at Quantum Advertising (programmatic native platform)
- One year as Advertising Manager at M Publicité (advertising agency of the Le Monde group)
- Recent experience as a Consultant for Marque & Management (company specializing in business and brand strategy)
> I combine experience in creating tailor-made content with commercial expertise applied to media, as well as expertise in strategic support and content creation.
Any questions? A project? Let's talk!
French
Native or bilingual
English
Native or bilingual
Spanish
Basic
Remote only
Primarily works remotely
Experience
- Marque et ManagementConsultantCONSULTING AND AUDITSMarch 2020 - August 2020 (6 months)Paris, France• Brand audit and positioning• Creation and copywriting of two showcase websites• Interviews and B2B article writing• Development of social media content• Definition and implementation of business development strategies
- M Publicité - Groupe Le MondeAdvertising Manager Special OperationsPRESS AND MEDIAFebruary 2019 - February 2020 (1 year)Le Monde• Sales and development of co-branded content platforms• Implementation and monitoring of Brand Content operations in partnership with Le Monde, M le Magazine, L'OBS, Télérama, Courrier International, and Huffpost• In charge of Havas (Socialyse Paris), Group M (Médiacom), Regions, and International
- Quantum AdvertisingContent ManagerCONSULTING AND AUDITSNovember 2015 - February 2019 (3 years and 3 months)Région de Paris , France• Design/copywriting of native ads and development of digital strategies• B2B Communication (responsible for the company blog, writing and editing several White Papers)• Creation of dedicated websites• Speaker and organizer of training sessions on Native Advertising
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Education
- Master's in Brand Strategy & BrandingCELSA - School of Higher Studies in Information and Communication Sciences2015
- Bachelor's in Marketing, Advertising, and CommunicationCELSA - School of Higher Studies in Information and Communication Sciences2013