Charlotte Maubert

For the Paris 20km race, I coordinated a field activation for Samsung around the Galaxy Watch8.

Objective: to highlight the watch's features through the authentic experience of a group of runners with 15 partner members.

I managed and approved their content at each stage; before the race, on the ground, and after the event, to ensure consistent and engaging communication.

For the launch of Samsung's new Galaxy Watch8, we needed to develop product awareness through influence marketing. We activated around 50 influencers for the project.

- Briefing and coordination with the affiliate agency

- Influencer listing

- Monitoring of the affiliate program on social media

- Performance monitoring and regular reporting

- Sending and returning products to influencers

- Writing creative briefs (visuals, content, etc.)

- Monitoring media campaigns

- Organizing events to test the product in real conditions

- Customer support and relations

I initiated and developed the partnership between Agathe Auproux and Bpifrance, leading to the creation of the "Les Inspirantes" program, a series of interviews dedicated to highlighting ambitious and inspiring female entrepreneurs.

The project spanned two seasons, featuring personalities such as @noholita, @babyatoutprix, Lina (founder of @crush__cake), @alexandraguerain, @melissaallbb, @meganvlt, and @charlene_lemer.