Charlotte Maradji

Digital Communication Social Media and PPC campaign (Freelance)

Managed social media accounts for both B2B and B2C clients Crafted engaging textual and visual content for social media platforms, boosting brand visibility and user engagement (for B2C and B2B clients) Produced and edited Reels and other video content to increase reach and audience interaction. Developed and executed acquisition campaigns on Facebook Ads and Google Ads, including keyword research, campaign setup, ad creation, conversion tracking, and A/B testing. Optimized campaigns on a daily basis by analyzing performance data and adjusting tactics to maximize ROI, (included landing page audit and report)

Management and optimization of campaigns on Google and Facebook/Instagram keyword research, strategy development, campaign optimization Created and designed Instagram feeds and Stories with attractive graphics. Planned and scheduled posts and Stories, writing engaging text that matched clients' brand voices.

Agency, Website

Optimizing customer experiences, providing solutions and resolving problems or bugs, Technical proficiency in web Content Management System (CMS), Website management, content uploading, product handling, coupons and pop up, Experience in customer training for web management system Creating engaging content for various Social Media platforms, including impactful posts (Instagram, Facebook)