Charlotte Llanes

Creating a visual identity is not simply designing a logo. It's understanding what a company truly is, before deciding how it should present itself.

That's why every project starts with an hour-long, face-to-face briefing. Not a questionnaire sent by email. A real conversation, to grasp your vision, your values, your ambitions and build something that will lastingly represent you.

This way of listening, I developed it long before becoming a graphic designer. Ten years in customer relations taught me to ask the right questions, to understand the stakes of an organization, to adapt to very different interlocutors. Today, this is at the heart of my design practice.

I work on the creation of complete visual identities, art direction, and web design. I have a particular appetite for demanding universes, events, luxury, high-end crafts, where every visual detail counts.

Lesance studio is this conviction: a well-constructed visual identity doesn't explain what you do. It embodies who you are.