Freelancer profile translated to English.
Back to original languageAbout Charlotte
I help you enhance your B2B / B2C online/offline communication through the creation of your editorial content - SEO / copywriting / storytelling / social media / magazines / activity reports...
My services at your disposal:
- Editorial content
- Community management
- Proofreading, correction, revision of raw or formatted documents
- Creation of marketing and communication action plans
- Website testing (link testing, overall proofreading)
- Creation of dynamic presentations
I am listening and available to support you in the development of your activities.
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Du Beau Mot Coeur CommunicationDirectorSeptember 2017 - Today (8 years and 11 months)Marseille, FrancePassionate about writing, I enjoy finding the right words to support your projects and showcase your products. I help you enhance your B2B / B2C online/offline communication through the creation of your editorial content - SEO / copywriting / storytelling / social media / magazines / activity reports...My services at your disposal:- Editorial content- Community management- Proofreading, correction, revision of raw or formatted documents- Creation of marketing and communication action plans- Website testing (link testing, overall proofreading)- Creation of dynamic presentations
- Intériale MutuelleHead of Communication / Marketing DepartmentBANKING AND INSURANCESeptember 2008 - May 2017 (8 years and 9 months)Paris, France- COMMUNICATION
- Editor-in-chief of the member magazine (260,000 copies published).
- Organization and follow-up of special operations. Design of materials (welcome booklets...).
- Sponsorship management.
- POS displays, promotional items.
- STRATEGIC AND OPERATIONAL MARKETING- Definition and implementation of acquisition, loyalty, and retention programs: referrals, welcome offers, specific commercial operations, B2C up/cross-selling mailings and e-mailings, telemarketing, contests...
- Product launches: design of sales support materials (brochures, membership forms, training books).
- Project manager for "E-Deal Marketing" (CRM tool): requirements definition, testing.
- SMPPNHead of CommunicationBANKING AND INSURANCEDecember 2007 - September 2008 (8 months)Paris, France- EXTERNAL COMMUNICATION
- Editor-in-chief of the member magazine (50,000 copies published).
- Design of materials (sales brochures, welcome booklets...).
- Webmastering.
- Press relations.
- Trade show organization.
- Management of POS displays, sponsoring, promotional items.
- INTERNAL COMMUNICATION- Event organization (General Assembly).
- Management of relations with the sales network and animation of the volunteer network.
- CHANGE MANAGEMENT: participation in the steering committee for the creation of a new entity (Intériale Mutuelle).Merger in 2008 to form Intériale Mutuelle.
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Education
- Baccalauréat in Literature with Honorslycée Hugues Capet (Senlis - 60)1998
- Degree from the Institute of Political StudiesIEP Grenoble2003Spécialisation en management des organisations