Freelancer profile translated to English.
Back to original languageAbout Charlotte
➡️ Social listening/Social media analyst, why hire me?
After experiences with major clients (Orange, SFR, Carrefour) and as a consultant (ADIT, Digimind), I support companies in social listening: e-reputation, intelligence (crisis, competition, opinion), consumer insights, trends, influence, mapping, and training.
⭐ Successes
100% client retention | Management of a €430K portfolio |
Collaboration with +30 companies & +/- 100 brands
🗂️ Skills
- Setting up social listening tools (complex queries & sourcing)
- Analysis of industry news, competitor campaigns, image crises, opinion monitoring
- Recommendations for best practices: communication, format, best practices, etc.
- Identification of customer experiences & consumption trends
- Training & facilitation of workshops and conferences
- Community mapping
- Projects: social wall, employee advocacy & influencer strategies, etc.
- Social data evangelization
- Influence marketing
- + Monitoring of social media evolutions
💻 Tools
- Social listening: Radarly-Meltwater, Digimind, TalkWaker, Visibrain, Brandwatch
- Influence: TraackR, Reech, Sprout, IQData
- Data visualization: Gephi, Looker Studio, Tableau
- Social media: Emplifi, Hootsuite, and others (Buzzsumo, Ahrefs, etc.)
- Miscellaneous: InDesign, Wordpress, Google Analytics, SEO
- Office Suite - advanced: Powerpoint, Excel/Google Sheets
- Languages: basic SQL, JavaScript, CSS & Python
- Data scraping
🎓 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀
- Radarly Essentials
- META Certified Community Management
- Voltaire Certificate: business level, 851
- Future Laboratory (Trends & Foresight)
- Data Literacy - DataCamp
- Google Analytics
- GDPR Workshop - CNIL
🌐 𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲𝘀
- French: native
- English: C1
- Spanish: B2
- Portuguese: basic
🏢 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗦𝗲𝗰𝘁𝗼𝗿𝘀
Retail / Banking / Insurance / Fashion / Beauty / Telecom / Energy / Pharma & Health / Animal Health / etc.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Portuguese
Basic
Can work on-site
Paris (up to 50km)
Experience
- Social Data Lab - FreelanceSocial media analyst - social listening expertSOCIAL NETWORKSSeptember 2022 - Today (3 years and 10 months)Paris, FranceMETRO / BCG Germany / Vinci Construction / Bing / etc.• Implementation of social listening systems (Brandwatch Talkwaker)• Conducting consumer insights and e-reputation reports• Influencer collaboration management• Collection of data not captured by social listening tools via data-scraping (Python),• Data processing using scripts & Excel/Google Sheet formulas to automate qualification and eliminate error risk,
- CarrefourSocial media analystRETAIL (LARGE RETAILERS)July 2017 - March 2023 (5 years and 8 months)Massy, FranceIntelligence & foresight department:▶️ Business development: new deliverables & clients,▶️ Implementation of methodologies for different types of deliverables,o Social listening management: setting up complex queries and sourcing tools for Carrefour France and +/- 15 different entities (Rue du Commerce, Croquetteland, Quitoque, Potager City, Carrefour Banque, Carrefour Voyages, etc.),o Use of free/open-source tools (web analytics, data viz, etc.) and 1st/2nd/3rd party data to supplement data from internal social listening tools,o Contribution to various projects related to social data: social wall, employee advocacy & influencer strategies,o Production of operational reports (commercial & communication), benchmarks, conversational analyses (recurring and ad hoc),o Identification of customer experiences (products, events, etc.) and the latest consumer trends,o Analysis of industry news, competitor campaigns/best practices, and crises affecting brand/sector image,o Recommendations in: digital communication (formats, messaging, etc.), marketing, products...o Identification of influencers and consumer communities,o Implementation and deployment of an influencer CRM tool (TraackR),o Participation in the development of a social media influence strategy,o Contribution to understanding target audiences and analyzing fan bases,o Awareness of GDPR and legal issues related to influence,o Contribution to facilitating recurring workshops, tool training, and conferences (trend reports),o Monitoring of job evolutions: tools & technologies, legal aspects, evolutions (business models, formats, algorithms, etc.) & social media usage,o Project monitoring and client & supplier relations,
- ADITConsultant / social media analystCONSULTING AND AUDITSJune 2017 - July 2017 (1 month)Paris, Franceo Identification, qualification and updating of information sources (media, web, and databases),o Production of project-related deliverables: alerts, analysis notes, media analyses, etc.o Participation in intelligence and social listening projects,o Contribution to the definition and data collection methods.
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Education
- Master II in Economic Intelligence and Strategic CommunicationIAE of Poitiers2013Niveau : Mention bien Activités et associations : Mission de consulting auprès de la direction innovation du groupe La Poste • Intervention lors du séminaire « L’intelligence économique, 20 ans après… » • Mise en place d'une étude auprès des adhérents d'une association locale dans l'éco-construction o Management de projet o Marketing et analyse stratégique o Intelligence économique : méthodologies et logiciels, prospective, sécurité économique, intelligence territoriale o Communication : audit de communication, plan de communication, communication interne/externe, relations presse, communication numérique, communication de crise, analyse média o Lobbying : prospective, influence et négociation o Droit : propriété intellectuelle et industrielle, droit du commerce o Anglais et media-training
- Professional Bachelor's degree in Information ManagementIUT of Tours Nord2011Mention : bien Activités et associations : Etude avec la CCI de Tours sur les pratiques de veille des entreprises locales Records management, knowledge management, propriété intellectuelle, veille et IE, revue et communiqués de presse, etc.
Certifications
- The Trends & Foresight Masterclass Series 1 & 2Future Laboratory2025
- Meta Certified Community ManagerMeta