Charlotte Keuleneer

What I love most about my job is the encounters and exchanges.

Through the Landing Podcast, I've already had the opportunity to interview over 25 inspiring brands to decipher their best digital marketing practices.

This experience has allowed me to develop concrete expertise in:

- Communication and editorial line management for a podcast,

- Customer relations in the French market,

- Organization and hosting of B2B events.

A human and professional adventure that combines listening, strategy, and action!

This opportunity was a real stepping stone: it allowed me to launch my freelance business while deepening my skills in brand strategy and international expansion.

I joined the group at a key moment, just after the acquisition of Biotulin, a German brand for which everything had to be rebuilt: from packaging to the website, including social media. At the same time, I joined the teams of Osée, an iconic brand for Gen Z, where I supported the teams in their internationalization to the Benelux.

Content & Marketing Manager – Biotulin

- Consulting on brand identity redesign.

- Public relations strategy and implementation (via Cision).

- Influencer campaigns and strategic partnerships.

- CRM and PRM management (Klaviyo).

- Bilingual copywriting (English/French).

- Social media strategy development.

- Partnership strategy development.

Brand Strategist – Osée

- Management of influencer campaigns in France and Belgium.

- Development of partnerships with local Belgian brands.

- Public relations management (France/Belgium).

- Website adaptation for the Belgian market.

- Creation of localized content for France and Belgium.

A rich experience, where I was able to combine creativity, analysis, and execution for brands in full transformation.

After my work on the development of Gambettes Box in the Benelux, I continued to support the brand at a pivotal moment: as it was expanding into the Benelux, Germany, and Italy, it was necessary to unify its communication and rethink its positioning on an international scale, rather than by isolated market.

Responsible for the global brand strategy, my main missions were:

- Increase brand awareness through influencer partnerships and strategic media presence.

- Develop B2B visibility and consolidate key relationships with industry players.

- Manage the global CRM calendar, ensuring consistent and impactful communication across all markets.

- Oversee brand operations, ensuring alignment between global strategy and local adaptations in Europe.

An experience that allowed me to combine strategic vision and operational execution for a rapidly growing international brand.