Freelancer profile translated to English.
Back to original languageAbout Charlotte
Brand Content and Strategic Planner expert, I carry out strategic recommendation missions, brand platform, communication strategy, digital and 360 content production, TV advertising.
I also collaborate on brand content topics with various groups: Carrefour, Batipart, UGC, Au nom de la rose, OTacos, Groupe Beaumarly, ISA surf, Natalys, Weward, Keep a Breast, the Laroche Posay foundation...
I support brands in design missions for advertising, social media campaigns, and brand platforms.
- 360 Communication Strategy
- Brand Identity
- Web and TV Advertising Production
- Social Media Content Creation
- Website & Mobile Application Development
- Influence
I spent 8 years as Brand Director at advertising agencies Ogilvy and Terre de Sienne and as a client for the Invivo group where I managed brand communication.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Charlie's AgencyCEO & Co-founderOctober 2020 - Today (5 years and 8 months)Paris, FranceAdvertising Agency Brand Identity, production, digital, social media, Press Relations, Influence. To learn more: https://www.charlies-agency.com/
- TERRE DE SIENNEInnovation DirectorJanuary 2018 - January 2021 (3 years)Innovation Director of the startups division We provide support to startups in defining an innovative approach to create a brand new strategic overview. Startup Booster to link brand efficiency to business success Brand Equity / Brand Content / Brand Metrics Portfolio : Zenly, AB Tasty, Natixis Lab & Kima...
- InVivoHead of Brand ContentNovember 2016 - January 2018 (1 year and 2 months)> Digital Brand Content Strategy: define and implement the 2017-2018 strategy > Creation, conception & implementation of brand content solutions on digital, and social platforms to meet revenues targets:- Website (Content Animation SEO friendly / Blog Creation)- Native advertising- Production of all Multimedia content (pictures, videos) cross platform (website, CRM, Social, in store…) > Influence Marketing: define the Global strategy > Launch of Open Innovation project
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Education
- Master, Digital MarketingINSEEC MSc & MBA2015Master, Digital Marketing
- 2nd Semester of Master, Digital MarketingCQUniversity20142nd Semester of Master, Digital Marketing