Freelancer profile translated to English.

Description

Passionate about international news, I worked for over 6 years for the news channel i24NEWS, where I covered news in the Middle East as a reporter and then in Europe as a permanent correspondent in Paris. I also spent nearly 2 years editing television news, special editions, and debate shows. I also collaborate with companies to support them in developing their editorial marketing strategy. I strive to convey each message in a impactful and creative way to best reach the desired audience.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

HEROD IMMOBILIER
Copywriter / Content Manager
REAL ESTATE
January 2021 - Today (5 years and 4 months)
Paris, France
The commercial real estate agency and consultancy HEROD IMMOBILIER commissioned me to write the content for its website and to improve its natural referencing in order to convert visitors into clients.

• Writing engaging content consistent with the agency's strategy
• Optimizing listings written by sales representatives to improve the site's natural referencing
• Weekly analysis of editorial content based on market trend monitoring and site performance reports
• Design and writing of brochures presenting the agency's various activities for preferred clients
• Writing and managing the emailing campaign
Web Writing SEO Writing Emailing Brochure Creation
MH & Associés
Copywriter, UX Writer
TECH
January 2022 - October 2022 (10 months)
Paris, France
The company MH & Associés engaged my services to develop the content for their website and all their internal and external communication materials.

Work performed:

Definition of the Tone of Voice and verbal identity of the site
Participation in the co-design of interfaces
SEO writing of website content
UX Writing
Writing of B2B and B2C brochures
UX Writing SEO Writing Wordpress
i24NEWS
Editor-in-Chief, Journalist, Reporter
PRESS AND MEDIA
July 2018 - March 2021 (2 years and 8 months)
The international news channel i24NEWS asked me to ensure the continuity of the editorial line between Paris and Tel Aviv and to manage the production of content created by a team of 10 journalists.

Work performed:
• Selection of topics covered in France by the editorial team
• Filming and editing of news reports
• Proofreading and correction of texts written by journalists
• Construction of show run-downs
• On-air and on-location live reporting to cover news
• Travel in Europe for events: attacks, political summits...
• Interviews with personalities from the political, religious, cultural, and sports worlds...
Writing Reporting Interview Public Speaking Dalet