Freelancer profile translated to English.

Description

With over 15 years of experience, including 5 internationally, I support brands in various sectors in the design and deployment of their communication strategies.

I have developed strong agility and adaptability through my career in both large agencies and smaller structures.

In Paris and the Middle East, I have managed large-scale 360° campaigns, supervised international productions, and led multicultural teams in demanding creative environments.

Sensitive to the power of brands and experiences that can create a lasting connection with audiences, I combine strategic vision with operational excellence.

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Marseille (up to 50km)

PUBLICIS LUXE
Account Director
November 2021 - January 2024 (2 years and 2 months)
Paris, France
- Strategic management and design of international 360° advertising campaigns with renowned ambassadors (TV, OOH, print, retail, digital, brand activations)
- Coordination of production and post-production of content with internal teams (creative, legal, digital, talent, etc.) and external providers (Content Factory, 3D, etc.)
- Supervision of production budgets up to €3 million per campaign
- Client relationship management and weekly presentations to Senior Management
- Management of 3 project managers

Key achievements: Creation of 550 film, print, and digital assets in English for the Teint Idole campaign across 3 markets (Europe, US, China) with a production budget of €2.8 million
Bilingual English customer-relationship-management
AGENCE BLUE SMILE
Account Director
August 2018 - August 2020 (2 years)
Paris, France
CLIENTS: LEVI’S, MAISON 123, SANDRO, ZALANDO
- Strategic consulting in digital communication (Brand content, influencer strategy, social media, E-PR)
- Management of content creation, social media management, and performance analysis
- Design and management of internal, public, press, and influencer events
- Business development and retention of a multi-brand portfolio in the fashion and lifestyle sectors
- Management of a team of 8 employees
Key achievements: Creation of a pop-up store for Zalando with immersive experiences generating over 1500 visitors in 3 days, leading to significant social media visibility
GREY GROUP
Account Director
September 2011 - November 2012 (1 year and 2 months)
Doha, Qatar
CLIENTS: QATAR RAIL, BARWA BANK, MURWAB
- Design and management of 360° communication strategies, including the creation of visual identities
- Execution of creative briefs, development of media plans, and campaign reports
- Monitoring of creation, production, and deployment of campaigns
- Management of 3 project managers
Key achievements: Management of the creation of the first brand book for Doha Metro (Qatar Rail), with over 300 bilingual communication materials (English/Arabic) for internal and external use