Freelancer profile translated to English.

Description

Strategic marketing consultant for SMEs and B2B Startups.

I help leaders and marketing teams clarify their positioning, structure their decisions, transform their strategy into concrete actions, and create compelling sales copy and materials that convert.

What I do in practice:

Marketing Audit:

External analysis (market status and trends, target audience analysis and expectations, competition)
Internal analysis (strategy and actions in place, diagnosis of your positioning, analysis of messaging and sales support materials)

Strategic Recommendations:

Definition of objectives and your marketing strategy (short, medium, long term)
Review of your positioning and value proposition

Detailed Marketing Action Plan:

Transformation of your strategy into a concrete roadmap
Prioritization of actions with realistic timelines
Operational solutions adapted to your resources

Sales Messaging and Materials:

Structuring of your sales message
Design of presentations, pitch decks, sales books, etc. -> To ensure your materials reflect your value and convert

Strategic Monitoring:

Long-term support to adjust, prioritize, and stay on track during implementation

My Expertise:

7 years in marketing at Additi Media and Ouest-France: from project manager to key account manager (La Compagnie des Ateliers, Label Breizhmer, SNCF / Breizhgo, Océanopolis, Orange, Harmonie mutuelle, Gîtes de France...)
Management of B2B marketing strategies across various markets (institutional, training, employment, tourism, healthcare, etc.) and target types (SMEs, mid-sized companies, large enterprises).
Management of B2C media/non-media strategies across various markets (Food, Institutional, Services, Tourism, Housing, etc.)
Management of the Key Account Marketing department
Tender responses
Cross-functional project management

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Rennes (up to 50km), Paris (up to 20km)

FREELANCE
MARKETING CONSULTANT
CONSULTING AND AUDITS
January 2026 - Today (7 months)
Rennes, France
Marketing Strategy (External/Internal Audit, Strategic Recommendation Plan)
Prioritized Action Plan, Launch or Redesign Plan (Transforming strategy into a concrete roadmap. Prioritizing actions, realistic timelines, operational solutions adapted to resources)
Messaging and Materials (Sales presentations, product sheets, investor decks, etc.)
Action Monitoring (Long-term support to adjust, prioritize, and stay on track during implementation.)
Marketing Strategy Marketing Plan Sales Presentation Marketing Audit Strategic Planning
ADDITI MEDIA
KEY ACCOUNT MARKETING MANAGER
PRESS AND MEDIA
June 2024 - March 2026 (1 year and 9 months)
Rennes, France
Strategic Analysis: Market research, communication audits, competitive intelligence, insight identification.
Creation of customized media and non-media plans (print, digital, brand content, TV, street marketing, etc.)
Strategic Tender Responses
Sales Team Support: Creation of tailored marketing solutions, sales presentations, pitches.
Implementation of cross-functional marketing action plans (strategy, deployment, analysis, and monitoring)
Design and deployment of media offers
Creation and management of the Key Account Marketing department
Marketing Strategy Marketing Plan Tender Response Media Planning Project Management
ADDITI MEDIA
MARKETING PROJECT MANAGER
PRESS AND MEDIA
October 2020 - May 2024 (3 years and 7 months)
Rennes, France
Management of marketing strategy for institutional, tourism, employment, training, banking, and healthcare markets.
Creation of specific offers (advertising products, packages, storytelling)
Development of acquisition and retention action plans.
Sales animation and support for the sales force
Performance analysis, strategic recommendations for optimization.
Management (apprentice + marketing assistant).
Project Management Sales Presentation Marketing Plan Reporting Product Launch