Freelancer profile translated to English.

Description

Strategic marketing consultant for B2B SMEs and Startups.

I help leaders and marketing teams clarify their positioning, structure their decisions, transform their strategy into concrete actions, and create compelling sales copy and materials that convert.

What I do specifically:

Marketing Audit:

External analysis (market status and trends, analysis of target audience needs, competition)
Internal analysis (strategy and actions in place, diagnosis of your positioning, analysis of sales pitch and support materials)

Strategic Recommendations:

Definition of objectives and your marketing strategy (short, medium, long term)
Review of your positioning and value proposition.

Detailed Marketing Action Plan:

Transformation of your strategy into a concrete roadmap.
Prioritization of actions with a realistic timeline
Operational solutions adapted to your resources.

Sales Copy and Materials:

Structuring your sales message
Design of presentations, pitch decks, sales books. --> So your materials reflect your value and convert.

Strategic Monitoring:

Long-term support to adjust, prioritize, and stay on track during implementation.

My expertise:

7 years in marketing at Additi Media and Ouest-France: from project manager to key account manager (La Compagnie des Ateliers, Label Breizhmer, SNCF / Breizhgo, Océanopolis, Orange, Harmonie mutuelle, Gîtes de France...)
Management of B2B marketing strategies across various markets (institutional, training, employment, tourism, health, etc.) and target types (SMEs, mid-cap companies, large enterprises).
Management of B2C media/non-media strategies across various markets (Agri-food, Institutional, Services, tourism, housing, etc.)
Marketing department management
Responding to tenders
Cross-functional project management

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Rennes (up to 50km), Paris (up to 10km)

FREELANCE
MARKETING CONSULTANT
CONSULTING AND AUDITS
January 2026 - Today (5 months)
Rennes, France
Marketing strategy (External and internal audit, strategic recommendations plan)
Prioritized action plan, launch or redesign plan (Transforming strategy into a concrete roadmap. Prioritization of actions, realistic timeline, operational solutions adapted to resources)
Sales pitch and materials (sales presentation, product sheet, investor deck, etc.)
Action monitoring (Long-term support to adjust, prioritize, and stay on track during implementation.)
Marketing Strategy Marketing Plan Sales Presentation Marketing Audit Strategic Planning
ADDITI MEDIA
KEY ACCOUNT MARKETING MANAGER
PRESS AND MEDIA
June 2024 - March 2026 (1 year and 9 months)
Rennes, France
Strategic analysis: market research, communication audits, competitive intelligence, insight identification.
Creation of tailor-made media and non-media plans (print, digital, brand content, TV, street marketing, etc.)
Responding to strategic tenders
Support for sales teams: creation of adapted marketing solutions, sales presentations, pitches.
Implementation of cross-functional marketing action plans (strategy, deployment, analysis, and monitoring)
Conception and deployment of media offers
Creation and management of the Key Account Marketing department
Marketing Strategy Marketing Plan Tender Response Media Planning Project Management
ADDITI MEDIA
MARKETING PROJECT MANAGER
PRESS AND MEDIA
October 2020 - May 2024 (3 years and 7 months)
Rennes, France
Management of marketing strategy in institutional, tourism, employment, training, banking, and health markets.
Creation of specific offers (advertising products, packages, storytelling)
Development of acquisition and loyalty action plans.
Sales animation and support for the sales force
Performance analysis, strategic recommendations for optimization.
Management (apprentice + marketing assistant).
Project Management Sales Presentation Marketing Plan Reporting Product Launch