Freelancer profile translated to English.
Back to original languageAbout Charlotte
Specializing in digital marketing for nearly 7 years, I have had the opportunity to work on the agency side as well as for advertisers on international accounts in various sectors such as Nestlé, BNP Paribas, TAG Heuer, and Mavic.
My last position was at Klépierre, a real estate company specializing in retail, as Head of Digital Marketing, Social Media & CRM. I managed a network of 55 shopping centers across France.
My areas of expertise include: social media, content management, CRM. I also have expertise in SEO, social ads, Wordpress, project management, UX/UI.
Feel free to contact me to chat!
French
Native or bilingual
English
Fluent
German
Conversational
Can work on-site
Paris (up to 50km), Paris (up to 10km)
Experience
- ID l'Info DurableBusiness Development ManagerENVIRONMENTALFebruary 2020 - Today (6 years and 4 months)Paris, FranceProspecting in the environmental sectorLiaison between journalists and the client, production monitoring
- KlepierreHead of Digital Marketing, Social Media and CRMREAL ESTATEOctober 2018 - January 2020 (1 year and 4 months)Paris, FranceDevelopment and implementation of the digital strategy at the national level and by type of shopping centerDefinition of objectives and performance monitoringSkills development of field teams on digital topics (55 centers in the French market)Key cross-functional projects: redesign of the digital platform, launch of a new loyalty program
- WIDE AgencySocial Media & Content ManagerCONSULTING AND AUDITSApril 2016 - July 2018 (2 years and 4 months)Genève, SwitzerlandSocial media strategic recommendationsContent strategy: definition of editorial lines and creation of editorial calendarsContent creation process managementCommunity management, animation and moderationReporting, KPI identification and analysisMain clients: BNP Paribas, Nestlé, TAG Heuer, MAVIC, Salomon, UTMB, Amersport, Roger Dubuis, Manpower
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Education
- MBA in Marketing and Internet CommerceInstitut Léonard de Vinci2013
- Double French-German degreeNeoma Business School2010Diplômée de l’International Partnership of Business Schools (IPBS) – cycle franco-allemand: NEOMA Business School - Reims, FRANCE (2008-2010) European School of Business - reutligen, allemagne (2006-2008)
Certifications
- 310-101 Facebook Advertising Core CompetenciesFacebook2018
- Google AnalyticsGoogle2017