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Charlotte GoumardCG

Charlotte Goumard

Communication and Event Management Officer

€450/day
Lille, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Charlotte

Freelance in communication, I support self-employed individuals and small businesses in developing their visibility, mainly at the local level.
I design communication strategies adapted to their needs and time constraints.
I create materials (print & digital), develop optimized websites, and manage their social media. I also handle content creation, press release writing, and online presence management. With over 12 years of experience in marketing and project management, I bring a structured, creative, and operational approach.
I also offer communication coaching to help individuals make the best use of communication tools.
My goal: to provide authentic, effective, and accessible communication to support their growth.
  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Lille (up to 50km)

Experience

  • Ravigote
    Freelance Communication Specialist for Self-Employed Individuals
    RETAIL (SMALL BUSINESS)
    June 2025 - Today (1 year)
    Villeneuve-d'Ascq, France
    • Strategic support: needs assessment, positioning, and local communication plan
    • Creation and implementation of communication materials (print & digital)
    • Design and development of custom SEO-optimized websites (Wordpress)
    • Social media management and engagement: strategy, editorial planning, posting, and moderation
    • Creation of visual and written content tailored to target audiences
    • Writing press releases and press kits
    • Communication coaching: helping self-employed individuals to be autonomous, effective, and consistent in their communication
    Communication Strategy Wordpress Brevo SEO Digital Communication
  • JULES
    Communication & Event Management Officer
    RETAIL (SMALL BUSINESS)
    December 2022 - December 2024 (2 years)
    59100 Roubaix, France
    • Event project manager for the JULES X Tour de France partnership: public engagement, VIP experiences, PR, influencer marketing
    • Coordination of communication actions during store openings or transfers through a 360° approach: traffic, CRM, social media, advertising, display...
    • Management of the commercial animation plan for France and internationally: overseas departments, Morocco, Malta, Armenia, Ivory Coast
    Event Management Project Management Communication Strategy Digital Communication Team Coordination
  • NORAUTO
    Communication Officer
    AUTOMOBILE
    December 2008 - June 2018 (9 years and 6 months)
    59810 Lesquin, France
    • Development and deployment of the commercial animation plan (CAP) in conjunction with the Merchandising and Store Manager departments
    • Design of 360° media plans integrating print, digital, radio, and event-based channels
    • Training and support for the sales force in the use of marketing tools and materials
    • Management of multi-stakeholder projects and budget monitoring
    Commercial Animation Communication Digital Communication Project Management Budget Monitoring

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Education

  • Fundamentals of Digital Marketing
    Google Digital Academy
    2025
    Fundamentals of Digital Marketing
  • Master 2
    IAE
    2006
    Master 2

Skill set

Categories