Freelancer profile translated to English.
Back to original languageAbout Charlotte
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Specialized Consultant in Social Media Strategy & Brand Content.
I help Scale-ups, Mid-sized companies, and Large Enterprises transform their social presence into a genuine lever for organic growth.
With dual experience in consulting (Deloitte) and media (Webedia), I offer an approach that combines methodological rigor with creative performance. I don't sell execution, but a strategic vision and sustainable production systems.
// MY EXPERTISE
My work focuses on structuring your social ecosystem (Instagram, TikTok, LinkedIn) to achieve tangible business objectives: notoriety, employer brand, and acquisition.
// MY SUPPORT PACKAGES
1. AUDIT & STRATEGIC DIRECTION
- Comprehensive diagnosis of the current situation (Technical & Editorial).
- Competitive benchmarking and identification of market opportunities.
- Definition of the Brand Platform and differentiation axes.
2. STRATEGIC OVERHAUL
- Design of the Editorial Line and Tone of Voice.
- Creation of recurring proprietary formats (Videos & Static).
- Implementation of production workflows and management tools (Notion).
3. HEAD OF CONTENT
- Scripting of "Social-First" video content (Reels/TikTok).
- Art Direction and supervision of filming/editing.
- Performance analysis (Monthly Reporting & Recommendations).
// ADDED VALUE
- Seniority: Ability to engage with C-level executives and align social media strategy with the company's overall vision.
- Autonomy: Complete management of the strategy, from conception to deployment.
- Method: Structured, clear, and operational deliverables.
Available to discuss your visibility challenges and define the scope of a collaboration.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- DeloitteSocial Media & Content Manager/StrategistCONSULTING AND AUDITSMarch 2025 - Today (1 year and 5 months)Courbevoie, France• Strategic redesign of the Instagram account to strengthen employer brand image.• Development of the editorial calendar, post conception, wording writing, KPI monitoring.• Launch of influencer projects with the partner agency.• Coordination of several simultaneous projects with creative, media, and production agencies.
- La PépiteHead of Social MediaPRESS AND MEDIAJanuary 2024 - January 2025 (1 year)Paris, France• Management of a team of 4 people• Content creation: scriptwriting and post writing, post creation, voice-over, editing...• Development of the digital communication strategy: Instagram and TikTok• Reporting and KPI monitoring• Monitoring of paid social media campaigns• Creation and monitoring of editorial calendars
- WebediaSocial Media & Content ManagerPRESS AND MEDIAOctober 2023 - August 2024 (10 months)Levallois-Perret, FranceMedia: DrGood! & JQTVB• Content creation: Writing, post creation, voice-over, editing, scriptwriting• Brand content: Briefing with project teams, writing brand content, creating editorial calendars, post creation, organic and media performance monitoring• Monitoring & sourcing• Audience dashboard management• Creation and monitoring of editorial calendars (DrGood!; JQTVB; jqtvb podcast)
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Education
- MBA Digital Marketing & BusinessEFAP› Définir une stratégie de marketing et de communication digitale › Piloter des opérations de marketing digital et de e-commerce › Gérer des équipes et des expertises sur des projets digitaux complexes › Initier et manager les innovations de transformation digitale
Certifications
- Google Ads Search CertificationGoogle2023
- Google Analytics CertificationGoogle2023