About Charlotte
English
Fluent
Spanish
Conversational
French
Native or bilingual
Experience
- CREATEUR DE SENS, Communication & FormationCommunication & digital marketing consulting directorCONSULTING AND AUDITSMarch 2019 - Today (7 years and 3 months)Caen, FranceMy services!COMMUNICATION, MARKETING & DIGITALâą External communication (corporate): audits, design of communication strategies, design of communication plans. Digital communication and social networks (redesign of websites, launch, drafting of specifications, analysis of needs: user piloting and workshop facilitation).âą Internal communication (one-off, periodic, teams and managers, support for managers, advice and training in crisis communication), support for change.âą Institutional communication and public communication to define the most appropriate strategy for the context, design and facilitate the dialogue approach with residents and consultation.âą Positioning analysis, benchmarks, strategic audits, recommendations of objectives and means.CONTENT CREATIONâą Editorial designs, Print and Web writing: brochures, activity reports, brochures, websites and social networks.âą Creation of brand names (naming) and brand platforms.âą Print and web writing (editorials, speeches, customer letters, sales arguments, verbatim, case studies, activity reports)IDENTITYâą Advice on redesigning brand DNAâą Steering the creation of a new logoâą Design of a new graphic charterâą Steering the company video projectI support you in the design of your communication plans and supports up to the realization. đŻ Some clients:Communication/brand consulting and strategy: GROUPE RECREA, AXEOS, ELVUP, GROUPE SCOLAIRE GIEL DON BOSCO, GUY HOQUET IMMOBILIER, GROUPE NOE CINEMAS, PIC WIC TOYS, SOCIAL LANDLORDS (crisis communication), CLUB NORMANDIE PIONNIĂRES...Marketing and communication training: E2SE, ADEN FORMATIONS, CCI FIM ST LO, ECOLE INTERNATIONALE TUNON, GROUPE MBWAY, IPAC BACHELOR FACTORY...
- CALVADOS HABITAT/ INOLYACommunication DirectorREAL ESTATENovember 2007 - October 2018 (11 years)Caen, France-Design, deployment and management of the internal/external marketing and communication strategy and associated budgets. Results: increased awareness, strengthening of the brand image, strong involvement in the digital transformation, construction of a digital ecosystem.-Definition and coordination of the editorial policy.-Development of exchanges with the main institutional actors and partners. Organization of events (conventions of 700 pax, round tables, urban visits).-Management of innovative digital projects (blogs, social networks, intranet, service portal...).-Advice and support to the General Management, the Presidency and the Board of Directors and change management.-Strategic communication support for the merger, press relations and crisis communication-Management of internal communication and animation of a network of communication ambassadors-Management of a team of 5 people, member of the management committee.
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Education
- Master in Corporate and Organizational CommunicationIUP INFOCOM1999Le Master Information Communication vise Ă inscrire les Ă©tudiants dans une logique de professionnalisation en leur proposant diffĂ©rentes voies de spĂ©cialisation ouvrant sur des contextes et/ou des fonctions distincts mais complĂ©mentaires (communication interne et externe, dĂ©veloppement des territoires, management des ressources humaines, presse dâorganisation, services aux publics).
- DEUG Cultural Mediation, Journalism and LanguagesUniversity of Poitiers1996Les Ă©tudiants acquiĂšrent des connaissances essentielles permettant de comprendre les liens entre la sociĂ©tĂ©, la culture et la communication, mais aussi les diffĂ©rents secteurs culturels que sont les mĂ©dias, les spectacles vivants et lâĂ©dition.