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Charlotte GandouetCG

Charlotte Gandouet

Senior Communication Consulting Director

€1,100/day
Caen, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Charlotte

🚀 20 years of experience in communication and marketing in the public and private sectors (Communication agencies PrĂ©sence and KETCHUM DDB, Bordeaux City Hall, Bordeaux Airport, Ministry of Education/ERASMUS+, social housing landlord HLM Calvados Habitat, INOLYA), I now support companies and communities from the definition of the communication strategy to the operational implementation:

✅ External/internal communication strategy & change management (merger, transformation,...).
✅ Creation of new names/brands, Brand image, reputation, storytelling, brand content.
✅ Training of teams, managers & management committees (communication, marketing, management, crisis management and project management)
✅ Public and political communication, consultation (especially real estate and social housing landlords HLM).
✅ Development and coordination of crisis communication, action plan, media-training

👀 As a true slasher, I work as a communication director on a shared-time basis or as a transition manager. I support companies step by step, from the implementation of their digital strategy by advising them on the best options to prioritize.

🎯 Some clients:
Communication/brand consulting and strategy: GROUPE RECREA, AXEOS, ELVUP, GROUPE SCOLAIRE GIEL DON BOSCO, GUY HOQUET IMMOBILIER, GROUPE NOE CINEMAS, PIC WIC TOYS, SOCIAL LANDLORDS (crisis communication), CLUB NORMANDIE PIONNIÈRES...

Marketing and communication training: E2SE, ADEN FORMATIONS, CCI FIM ST LO, ECOLE INTERNATIONALE TUNON, GROUPE MBWAY, IPAC BACHELOR FACTORY...
  • English

    Fluent

  • Spanish

    Conversational

  • French

    Native or bilingual

Can work on-site
Caen (up to 50km), Paris (up to 100km), Rouen (up to 100km), Rennes (up to 100km), La Rochelle (up to 100km)

Experience

  • CREATEUR DE SENS, Communication & Formation
    Communication & digital marketing consulting director
    CONSULTING AND AUDITS
    March 2019 - Today (7 years and 3 months)
    Caen, France
    My services!

    COMMUNICATION, MARKETING & DIGITAL
    ‱ External communication (corporate): audits, design of communication strategies, design of communication plans. Digital communication and social networks (redesign of websites, launch, drafting of specifications, analysis of needs: user piloting and workshop facilitation).
    ‱ Internal communication (one-off, periodic, teams and managers, support for managers, advice and training in crisis communication), support for change.
    ‱ Institutional communication and public communication to define the most appropriate strategy for the context, design and facilitate the dialogue approach with residents and consultation.
    ‱ Positioning analysis, benchmarks, strategic audits, recommendations of objectives and means.

    CONTENT CREATION
    ‱ Editorial designs, Print and Web writing: brochures, activity reports, brochures, websites and social networks.
    ‱ Creation of brand names (naming) and brand platforms.
    ‱ Print and web writing (editorials, speeches, customer letters, sales arguments, verbatim, case studies, activity reports)

    IDENTITY
    ‱ Advice on redesigning brand DNA
    ‱ Steering the creation of a new logo
    ‱ Design of a new graphic charter
    ‱ Steering the company video project

    I support you in the design of your communication plans and supports up to the realization. 🎯 Some clients:
    Communication/brand consulting and strategy: GROUPE RECREA, AXEOS, ELVUP, GROUPE SCOLAIRE GIEL DON BOSCO, GUY HOQUET IMMOBILIER, GROUPE NOE CINEMAS, PIC WIC TOYS, SOCIAL LANDLORDS (crisis communication), CLUB NORMANDIE PIONNIÈRES...

    Marketing and communication training: E2SE, ADEN FORMATIONS, CCI FIM ST LO, ECOLE INTERNATIONALE TUNON, GROUPE MBWAY, IPAC BACHELOR FACTORY...
    marketing Communication strategy Digital communication Branding Web marketing training Training Communication Communication plan
  • CALVADOS HABITAT/ INOLYA
    Communication Director
    REAL ESTATE
    November 2007 - October 2018 (11 years)
    Caen, France
    -Design, deployment and management of the internal/external marketing and communication strategy and associated budgets. Results: increased awareness, strengthening of the brand image, strong involvement in the digital transformation, construction of a digital ecosystem.
    -Definition and coordination of the editorial policy.
    -Development of exchanges with the main institutional actors and partners. Organization of events (conventions of 700 pax, round tables, urban visits).
    -Management of innovative digital projects (blogs, social networks, intranet, service portal...).
    -Advice and support to the General Management, the Presidency and the Board of Directors and change management.
    -Strategic communication support for the merger, press relations and crisis communication
    -Management of internal communication and animation of a network of communication ambassadors
    -Management of a team of 5 people, member of the management committee.
    Communication strategy Change management Press relations Community management Digital communication Communication Marketing Internal communication

Recommendations

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Christopher Tatham and 1 other person have recommended Charlotte

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Education

  • Master in Corporate and Organizational Communication
    IUP INFOCOM
    1999
    Le Master Information Communication vise Ă  inscrire les Ă©tudiants dans une logique de professionnalisation en leur proposant diffĂ©rentes voies de spĂ©cialisation ouvrant sur des contextes et/ou des fonctions distincts mais complĂ©mentaires (communication interne et externe, dĂ©veloppement des territoires, management des ressources humaines, presse d’organisation, services aux publics).
  • DEUG Cultural Mediation, Journalism and Languages
    University of Poitiers
    1996
    Les Ă©tudiants acquiĂšrent des connaissances essentielles permettant de comprendre les liens entre la sociĂ©tĂ©, la culture et la communication, mais aussi les diffĂ©rents secteurs culturels que sont les mĂ©dias, les spectacles vivants et l’édition.

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