Freelancer profile translated to English.
Back to original languageAbout Charlotte
I manage marketing and digital projects from A to Z for demanding brands (media, publishing, culture), combining creativity, rigor, and measurable performance.
My expertise:
✅ Product Launches & GTM Strategy:
Target definition, positioning, pricing, and distribution channels (e.g., pre-order campaign for Ducktoon via optimized landing page, targeted emails, and influencer partnerships).
→ Methodology: Briefing, team coordination (marketing/tech/sales), message writing, and post-launch analysis.
✅ 360° Communication:
Creation of print/digital materials (brochures, newsletters, videos), engaging storytelling, and community management (social media, events).
→ Example: Successful launch of Epsiloon magazine (implementation of a crowdfunding campaign on Ulule, a PR campaign, creation of social media accounts and all promotional print materials)
✅ Events & Partnerships:
Design and logistics of events (physical/digital) and creation of strategic partnerships (media, influencers, institutions).
→ Examples: Animation stand at the Angoulême Festival, Quelle Histoire and Journal de Mickey caravan on the Tour de France.
✅ Website Redesign:
Complete management from scoping to delivery, coordinating writing, development, and sales teams.
→ Example: Redesign of the Journal de Mickey website (+30% qualified traffic)
Available for:
→ Product launches (GTM strategy, multichannel communication, lead acquisition).
→ Content creation and editorial project management (magazines, blogs, social media).
→ Event creation (trade shows, festivals) and partnership establishment (co-branding, co-marketing).
→ Website redesign and SEO/UX optimization (audit, recommendations, implementation).
French
Native or bilingual
English
Fluent
Can work on-site
Toulouse (up to 50km)
Experience
- UNIQUE HERITAGE MEDIACommunications ManagerPRESS AND MEDIAJanuary 2021 - Today (5 years and 5 months)Strengthen the group's brands' notoriety and build their images and narratives through social media and editorial websites, events and partnerships, press and influencer relations, and special operations.Projects completed:- Launch of Epsiloon magazine and its crowdfunding campaign on Ulule,- Launch of the Ducktoon webtoon application,- Implementation of the Quelle Histoire and Journal de Mickey caravan on the Tour de France,- Transformation of the partnership with the Angoulême Comics Festival to maximize Journal de Mickey's visibility,- In web marketing: implementation of automation campaigns, establishment of a multi-channel communication calendar, and creation of assets.
- Disney Hachette PresseMarketing and Digital Project ManagerPRESS AND MEDIAJanuary 2016 - December 2020 (4 years and 11 months)Paris, FranceManaged the company's digital transformation: implemented a web content editorial strategy, led digital projects (website creation, newsletters, GDPR compliance for sites), created and managed social media accounts.
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Education
- Master II - Management and Marketing of Cultural and Creative ActivitiesToulouse Business School - Grande Ecole Program2013