Freelancer profile translated to English.
Back to original languageAbout Charlotte
Specializing in the creation of impactful and creative content, concepts, and visual identities, I help you build a unique image that reflects you, and that highlights your brand and your values. From reflection to creation, through adaptation to different media and communication channels, I advise and support you throughout our collaboration to imagine a strong and differentiating brand identity and communication strategy.
- Communication strategy
- Photo and video content creation
- Art Direction (graphic charter, logo, shooting concepts…)
- Digital assets (Ads creatives, Newsletters)
- Print media
- Illustrations
- Webdesign
French
Native or bilingual
English
Conversational
Can work on-site
Bordeaux (up to 50km)
Experience
- Soin de SoiArtistic Direction and Brand Content ManagerFASHION AND COSMETICSAugust 2021 - September 2024 (3 years and 1 month)Bordeaux, FranceArtistic Direction- Brand identity: Art Direction for projects (Christmas Collection, product launches...), packaging, illustrations, graphic universe, creation of textile prints- Art Direction and Shooting Concepts (mood board, set design, listing of photos and videos, organization and communication with photographers, on-site supervision and schedule management)Graphic DesignGraphic design of print and digital media.> Print: Brochures, cards, flyers, posters...> Digital: META Ads Assets, Newsletter Assets (Klaviyo), Webdesign (Shopify), Digital BrochuresBrand Content- Development of the global and multi-channel communication plan for Soin de Soi (website, addresses, for the cosmetics brand and the spa)- Editorial calendar for Social Media (Instagram, Facebook, Linkedin, Pinterest)- Creation of photo and video content for Social Media (Video shooting and editing)- Creative Concepts
- MONNETTE PARISContent CreatorE-COMMERCEApril 2021 - September 2022 (1 year and 5 months)Paris, France- Participation in brand image redesign- Development of the editorial plan- Content creation (Photoshop)- Storytelling and wording for a corner at Le Bon Marché- Influencer and brand awareness relations- Marketing monitoring
- AU COUVENTCommunications OfficerSeptember 2020 - January 2021 (4 months)Bordeaux, FranceGraphic creation:- Redesign of restaurant menus- Graphic and editorial creation of a brochure- Creation of gift cards- Design of a cooking e-book (recipe cards) Event management:- Organization of a TALK on entrepreneurship- Management of the "Advent Calendar" operation (partner research, phone calls, client relations and negotiation - editorial calendar setup - daily monitoring)- Research of culinary photographers for a cooking e-book (quote requests) Digital Marketing:- Newsletter writing- Website optimization (creation of the entrepreneurship event- setup of gift card orders - launch of Click & Collect) Digital content creation:- Development of an editorial plan (posts and stories)- Daily social media content management- Community Management
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Education
- Master's Degree in Graphic Design and CreationSup de Pub2023M2 Création et Design Graphique
- Master's Degree in Editorial Marketing and Brand ContentSup de Pub - INSEEC U2022M1 Marketing Editorial et Brand Content