Freelancer profile translated to English.
Back to original languageAbout Charlotte
Hello and welcome to my profile,
With 15 years of experience in webmarketing and E-commerce at a pure player (PriceMinister, now Rakuten) in acquisition, retention, conversion, loyalty, and monetization roles, I have been advising and supporting my clients since 2021 in defining and implementing their digital strategy and e-commerce development.
Expertise:
> 360° Profile
> Knowledge of the web and its challenges, digital levers, and digital trends
> E-commerce / C2C Expert
> Significant CRM experience
> Mastery of web analytics tools – business acumen (ROI) - Reporting / KPIs
> User-centric vision
> Solutions/results-oriented
> Test&learn culture
Services:
> Audits (SEO, CRO, CRM)
> Digital / Webmarketing Strategy
> Support and management of specific action implementation
> Support and management of digital solutions implementation (SaaS, CRM, ERP, ...), and/or new digital features
> Change management and team training/skill development
> E-commerce business steering and development
> Digital Marketing
> Acquisition campaign management (paid, owned & earned)
> Loyalty campaign management (newsletter, emailing, SMS, push notifications, workflows, ...)
> Creation of editorial, visual, and audio content (SEO, social media)
> Website optimization to improve UX and increase conversion rates...
> Creation/redesign of showcase / e-commerce websites
Collaboration Modes:
Environment: E-commerce, startups, VSEs/SMEs
Frequency: 1 to 5 days / week
Duration: from a few days/weeks (one-off missions) to several months (replacement, project launch, outsourced CMO)
Let's discuss!
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- TeebikeE-commerce ManagerE-COMMERCEMarch 2022 - Today (4 years and 3 months)Paris, FranceImplementation and development of e-commerce activity● Definition and implementation of digital strategy (Acquisition, retention, conversion, loyalty).● Project Management:○ E-commerce website redesign (Wordpress/WooCommerce ecosystem): requirements gathering, writing specifications, functional specifications, creating mockups, implementing analytics tools, coordinating team/developers/providers.○ Implementation of Hubspot CRM Sales and Marketing Hub Pro: Account configuration, property creation, scenario mapping, template creation, email writing, form/workflow/automation configuration.● E-commerce & digital marketing activity steering (SEO/SEA/CRM/Emailing): performance monitoring, reporting, expertise sharing and analysis, identification of improvement areas, recommendations & implementation of optimization actions.
- Rakuten FranceC2C E-marketing ManagerE-COMMERCEJanuary 2015 - January 2019 (4 years and 1 month)Paris, FranceDevelop the sale of used products #secondhand and increase the Seller Lifetime Value of individual sellers#Digital Strategy● Define C2C strategy: acquisition, conversion, retention/loyalty● Set GMV & Commission targets by product category and channel● Budget / Planning#E-commerce and Digital Marketing Operations Management● Define a communication guideline (editorial and graphic) for the marketing team● Engage the community of individual sellers (events, campaigns, promotional offers, partnerships…)● Coordinate marketing actions and provide direction and input to merchandising, loyalty/CRM, acquisition (SEO/SEA), mobile, and SMO teams#Project Management● Analyze KPIs and UX to suggest improvements to prioritize in the technical roadmap● Co-manage C2C projects in collaboration with functional project managers from the technical team● Ensure the launch and monitoring of C2C development projects
- Rakuten FrancePartnerships & Business Development ManagerE-COMMERCEMay 2010 - December 2014 (4 years and 8 months)Paris, FranceDevelop and optimize revenue related to the monetization of the site's audience (+10 million monthly visitors)● Management of strategic partnerships: Ad network, data, display, programmatic, comparison sites, sponsored links● Partnership development: +€200K revenue in Year 1, ~70% renewal rate● Framing and monitoring of monetization projects: ad server migrations, tagging plan, creation of new ad placements/formats, white label integration● Supervision and training of a permanent employee and interns
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Education
- Executive MBA Digital Strategy ManagementESG Paris2021Stratégie digitale, management de projet digital, langage de programmation, conception et mise en oeuvre des campagnes d'acquisition sur le Web (SEO, SEA, e-mail marketing, digital advertising, Social Ads, programmatic advertising, data analyse), optimisation de la relation client sur le web et de la vente en ligne (CRM, DMP, Mobile App & PWA, ergonomie et UX, RGPD), veille sectorielle & market intelligence, leadership et posture manageriale avec Florent Executive
- Master in Management and Business AdministrationIdrac Business Schooll2005Stratégie, Management, Marketing, Contrôle de gestion, Finance, Droit, GRH, SI.
Certifications
- Google Ads Search CertificationGoogle2019
- Google Analytics CertificationGoogle2020