Freelancer profile translated to English.

Description

Art direction / Conception for Print, Digital or Brand Content support.

Competence in strategy and definition of brand territory.

I analyze your communication needs and respond with strategic and creative proposals. My work ranges from the conception to the realization of video, print, and digital campaigns for various brands and their 360° deployment. I have acquired great versatility and agility in my profession, as well as a good understanding of emerging trends and good relationships with market providers.

+ 10 years of experience as a FREELANCE LUXE MODE BEAUTE.

+ 5 years as a digital art director for LOUIS VUITTON (web design / Content Creation / web animation / mini-site / Lookbook).

Art Direction

- Conception

- Creative strategy definition.

- 360° Vision

- Mood-Board

- Mood tape

- Digital or print mockup

- Digital platform design

- Film Conception / Scenario

- Film AD Iconography

- Instagram: editorial strategy, post compositions, adaptation

- Provider research (photographer / director) and quote negotiation

- Creation monitoring: On set and post production

Strategic Planning:

- Competitive analysis

- Market / consumer habits analysis

- Brand history analysis

- Brand codes definition

Clients: Louis Vuitton, Aritzia, Armani, Nina Ricci, Chloé, Chopard, Cartier, Sephora, Armani, Lancôme, L'Oréal Paris, Maison Cacharel, Gucci, Margiela, Viktor & rolf.

Agencies: Arletty, Circo de Bakuza, BBR, Onirim, Mazarine Digital, Uzik, Publicis 133, Dix-sept, Mccann Beauty team, Agence chic, SapientRazorfish, Terre de Sienne, Servaire and CO, Uzik....

cargocollective.com/ce

linkedin.com/in/charlotteescande

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km), Bordeaux (up to 10km)

Freelance
AD STRAT / CONCEPT / IMAGE - FREELANCE LUXE BEAUTE
LUXURY GOODS
January 2014 - Today (12 years and 5 months)
Paris, France
charlotteescande.com
Freelance Senior Art Director / Creative Director
Conception for Print, Digital or Brand Content support.
Competence in strategy and definition of brand territory.

I analyze communication needs and respond with strategic and creative proposals. My work ranges from the conception to the realization of video, print, and digital campaigns for various brands and their 360° deployment. I have acquired great versatility and agility in my profession, as well as a good understanding of emerging trends and good relationships with market providers.

+ 10 years of experience as a Freelance Luxe, Fashion, and Beauty.
+ 5 years of art direction for LOUIS VUITTON (Content Creation / shootings / filming / mini-site conception / Lookbook / various Brand content).

Art Direction & Conception:

- Conception
- Creative strategy definition.
- 360° Vision
- Mood-Board
- Mood tape
- Digital or print mockup
- Digital platform design
- Film Conception / Scenario
- Film AD Iconography
- Instagram: editorial strategy, post compositions, adaptation
- Provider research (photographer / director) and quote negotiation
- Creation monitoring: On set and post production

Strategic Planning:

- Competitive analysis
- Market / consumer habits analysis
- Brand history analysis
- Brand codes definition

Clients:Louis Vuitton, Prada, Armani, Nina Ricci, Chloé, Chopard, Cartier, Sephora, Armani, Lancôme, L'Oréal Paris, Maison Cacharel, Gucci, Margiela, Viktor & Rolf, Cartier ...

Agencies:Fondamentale, Ôpos, Alchimie Paris, Onirim, Mazarine, Publicis lux, Mccann Beauty team, Manifeste, ...

charlotteescande.com
Ogilvy
Art Director
LUXURY GOODS
September 2009 - September 2013 (4 years)
Paris, France
Art director dedicated to the Louis Vuitton account.
Webdesign then junior AD, supporting art directors and photographers in the production of various digital content for the brand.
Web animation / Instagram capsule / video.
Conception Art Direction retouching follow-up on set