Freelancer profile translated to English.

Description

After 15 years in agencies, I now work independently to support brands looking to launch or redefine themselves. I design, with and for them, manifestos, expression charters, brand pages, and other presentation materials to position them in the market. I also offer support to the teams responsible for implementing my recommendations.

Always eco-friendly, I am particularly agile with discourse related to Corporate Social Responsibility.

I support both established brands like CAMIF, Oney, and the Bio Bon Gourmand (BBG) stores, as well as small independent brands.

Workplace preferences

Can work on-site

Lille (up to 50km), Paris (up to km), Bruxelles (up to km), Bordeaux (up to km), Lyon (up to 10km)

Free Lance
Brand Discourse Specialist
CONSULTING AND AUDITS
April 2019 - Today (7 years and 2 months)
Lille, France
- Design of brand platforms, manifestos, expression charters, taglines, brand pages, and other presentation materials (brandbook, corporate film, website...)
- Support for teams responsible for implementing my recommendations
Brand Discourse Branding Brand Content Editorial Charter Manifesto Corporate Film
PéoLéo
Editorial Manager
CONSULTING AND AUDITS
April 2012 - March 2019 (7 years)
Lille, France
- Work on brand identity, discourse, and territory. Development of manifestos, storytelling, brand voice, editorial charters.
- Creative concept research
- Design and writing of media and non-media communication tools
- Design and management of multichannel campaigns and social media initiatives
- Casting and production monitoring

CLIENTS: LEROY MERLIN, LOSC, DECATHLON, ARENA, ORANGE, PATAPAIN, RANDSTAD...
Multichannel Campaigns 360 Campaigns Social Media Strategic Planning Storytelling
EPSILON LILLE
Copywriter
DIGITAL AND IT
April 2008 - May 2012 (4 years and 1 month)
Lille, France
- Creation of loyalty programs (naming, look & feel, services, welcome pack, writing tone...)
- Design of materials for launching these relationship programs and their post-launch animation (mailings, newsletters, social media, in-store advertising...)
- Design of materials for commercial promotions (emails, banners, mini-sites...) and/or address collection (contests, mini-sites...)

CLIENTS: ING DIRECT, FLUNCH, TOTAL, COURIR, ORANGE, LEVI'S
CRM CRM PROGRAM Loyalty Program Banking