Freelancer profile translated to English.

Description

Tests, studies, insights… but still a doubt when it comes to making decisions? I help clarify what consumers are really saying and secure your choices.

What I do concretely

• Scoping and managing consumer studies (qualitative & quantitative)

• Concept, offer, and innovation testing

• Analysis and interpretation of existing studies

• Decoding consumer trends and weak signals

What you get

• A clear and structured reading of your insights

• Concrete and actionable recommendations

• Synthetic materials (decks, mappings, models)

• A presentation that aligns your teams and facilitates decision-making

My added value

I don't just produce or analyze studies.

I structure information, conceptualize it (mapping, frameworks, storytelling), and make it readable and usable by your teams.

My background (agency, client-side, consulting) allows me to bridge the gap between:insight production, marketing understanding

and operational decisions

Experience20+ years of experience in marketing and innovation issues

Clients: Danone, Accor, Burger King, L'Oréal, Bel, Twinings…

Types of projects

• Launch of a new concept / product

• Brand repositioning

• Need to clarify existing insights

• Understanding new consumer expectations

• Support for decision-making on a strategic project

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Boulogne-Billancourt (up to 50km)

YOUTILE
Founder - Marketing Studies and Business Strategy Consultant
January 2019 - Today (7 years and 5 months)
Île-de-France, France
- Consulting on insight strategy and offer positioning for major clients, in France and internationally.
- Design and management of agile and tailor-made study frameworks (qualitative, quantitative, semiology, social listening, generative AI).
- Facilitation of user communities and collaborative workshops: ideation, concept testing, customer journey optimization.
- Activation of consumer insights to inform innovation, offers, and communication.
- Presentation and strategic recommendations to marketing, innovation, corporate, or CSR departments.

Clients: Lindt, Bel Group, Danone Innovation, Lactalis, Twinings, Teisseire, Burger King....
Strategic Thinking Storytelling Problem Solving Agile Project Management Workshop Facilitation
ABC +
Associate General Manager
January 2012 - January 2018 (6 years)
Île-de-France, France
- Co-management and development of the firm (team of 8 consultants)
- Design of international observatories on the expectations and uses of young audiences and families (Europe, USA, Asia, Middle East)
- Development of prospective expertise on generational and cultural dynamics (Gen Z, values, changes in usage)
- Strategic support for brands on their attractiveness and innovation directions
- Analysis of the emotional, cultural, and experiential dimensions of child & family audiences
Trend Analysis Consumer Behaviour Foresight Market Trends
McDonald's France
Consumer Studies and Strategic Planning Manager
January 2006 - January 2012 (6 years)
78280 Guyancourt, France
- Coordination of the Consumer Studies department (3 people / budget 2 million) supporting marketing, communication, R&D, and corporate decisions.
- Definition and management of study roadmaps to enrich the understanding of target audiences, uses, markets, and consumers to ensure the best execution of marketing plans.
- Design and facilitation of the annual brand review (teams, agencies, and franchisees).
- Transversal support for teams throughout the innovation process: ideation – product testing – development – advertising testing – launch post-tests.
Marketing Strategy Brand Strategy Stakeholder Management Data Analysis Budget Management