Charlotte De Lacretelle

With 5 years of experience at the crossroads of agency and client worlds, I support brands in building and activating their digital strategy. My background has allowed me to understand both the creative demands of an agency and the business stakes from the brand's perspective: a dual expertise that enables me to combine strategic vision with operational pragmatism.

I work on three complementary pillars:

Brand Image: defining a strong positioning, creating a coherent and memorable identity, and developing a narrative that distinguishes the brand in its market.

Digital Strategy: designing and managing multi-channel action plans (social media, digital campaigns, influence, SEO/SEA) with a constant focus on performance and growth.

Content Production: imagining, writing, and producing engaging content (editorial, visual, video, social media) that nurtures the relationship between the brand and its audiences.

I enjoy working on projects where strategy and creativity meet: bringing out ideas that enhance a brand's impact, giving it a unique voice, and transforming digital interactions into real value drivers.

My professional goal is clear: to contribute to the development of inspiring and sustainable brands by building a coherent, differentiating, and engaging digital presence with them.

If you are looking for a profile capable of strategic thinking, creating impactful content, and bringing your brand image to life in the digital ecosystem, I would be delighted to collaborate with you!