Freelancer profile translated to English.
Back to original languageAbout Charlotte
Welcome to my profile!
Product Manager for 3 years, I have a Swiss Army knife profile. After experience in a large group and 3 years in a high-growth startup, I learned to manage complex projects from A to Z, juggle between different topics quickly, and find solutions in all situations!
I had the chance to work on many physical product development projects (from concept to production, including packaging) but also web and app (iOS and Android).
What can I do for you?
PRODUCT DEVELOPMENT
- Concept development (positioning, pricing, experience...)
- Product creation in collaboration with designers
- Feasibility analysis and production monitoring
- Sourcing and supplier negotiation
PRODUCT MARKETING
- Market research and consumer needs analysis
- Product line audit and sales analysis
- Creation of briefs for sales teams
- Writing product sheets
WEB & APP PROJECT MANAGEMENT
- Writing briefs for technical teams
- Collaboration with UX designers, POs, and developers
- Roadmap management
- Project monitoring
- User testing
CUSTOMER LOYALTY
- Customer base analysis and KPI monitoring
- Creation of activation plans (e-mailing, referral system…)
- Audit and recommendations for improving customer experience
Feel free to contact me to discuss your needs :)
Looking forward to collaborating on your projects soon,
Charlotte
French
Native or bilingual
Spanish
Fluent
English
Fluent
Can work on-site
Paris 1er Arrondissement (up to 50km)
Experience
- CheerzProduct ManagerE-COMMERCEJuly 2016 - November 2018 (2 years and 4 months)Paris, FranceMy role: to develop and maintain the Cheerz product range.MISSIONSProduct development- Ensure technical feasibility with the Factory- Create the product with the designers- Co-develop products with various partners (e.g., Cheerz Box x Mickey 90, Cheerz x Emoi Emoi Family Album, Cheerz x Petit Bateau Memory Box)- Collaborate with the PO and the tech team (web, iOS, Android)- Manage the Product roadmap (web and app)Product marketing- Develop product strategy with the founders (launches, pricing, objectives)- Analyze range performance and consumer feedback- Collaborate with the content team (product pages, communication content, photoshoots...)- Coordinate launches with the marketing team (communication, CRM, acquisition)Purchasing and logistics (until January 2018)- Source product components- Develop and produce packaging- Negotiate with suppliers- Manage inventory (consumption and sales forecasts)- Organize logistics between storage locations
- CheerzLoyalty & retentionE-COMMERCESeptember 2015 - June 2016 (10 months)Paris, FranceMy role: to pamper customers and encourage repeat business!MISSIONS- Launch and structure the department's activity with the CRM manager- Define, monitor, and analyze KPIs- Participate in the development of the retention strategy- Deepen user knowledge (data analysis, focus groups, work with customer service)- Define and implement activation plans (newsletter/automation, push notifications) for the Cheerz user base in FR, ES, DE, UK, IT- Create content (especially newsletters) in collaboration with the design and international teams- Develop customer relationships: order experience, event organization, loyalty program creation- Optimize the referral program
- Gillette (P&G)Assistant Brand ManagerFASHION AND COSMETICSJanuary 2014 - June 2014 (6 months)Asnières-sur-Seine, FranceMy role: to assist the Brand Manager in managing the Gillette product range in FranceMISSIONS- Monitor product launch performance- Monthly analysis of the product range- Preparation for the Gillette Flexball launch- Briefing and collaboration with creative agencies (TV spot, translations, various creative assets)- Coordination with sales teams (sales arguments, innovation presentations, results analysis).
Reviews
Lucas
Keradom
Reviewed on 2/8/2019
100% satisfied. A real pleasure to work with Charlotte. Competent, attentive, curious, and rigorous.
T
Tom
Protected
Reviewed on 7/27/2020
Recommendations
FU
FU
+2
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Education
- MSc ManagementEMLYON Business School2016Spécialisation : Entrepreneuriat et management de l'innovation Pendant ma formation, j'ai eu la chance d'étudier 4 mois à Shanghai (septembre à décembre 2014).