Freelancer profile translated to English.
Back to original languageAbout Charlotte
💼 With over 10 years of experience in marketing and communication, I support companies in their digital transformation with tailor-made solutions. Founder of REIDROCHA, I am an expert in creating high-performing websites, strategic consulting, and SEO optimization to generate concrete results.
🎯 My approach focuses on solutions adapted to the specific needs of SMEs, large companies, or specialized sectors: content marketing, social media management, audiovisual, graphic design / magazine creation.
🔄 I offer a 360° service covering all aspects of digital communication and marketing for a comprehensive and personalized solution.
- 🌍 Custom website creation:Development of high-performing, user-friendly, and SEO-optimized websites.
- 🔧 Website redesign:Modernization and optimization to improve user experience.
- 📈 Digital strategy and communication:Development of strategies to increase your online visibility.
- 🛠️ Website maintenance:Regular monitoring, updates, security, and optimization.
- 🔍 SEO optimization:Improvement of natural referencing.
- 💰 Advertising campaign management (SEA):Creation and optimization of Google Ads and social media campaigns.
- 📊 Social media management:Strategy and engagement adapted to your audience.
- 📝 Content marketing:Creation of optimized content for blogs, newsletters, and social media.
- 🎨 Graphic design:Logos, brand guidelines, and visual assets to strengthen your brand.
- 🏷️ Branding strategy:Development of a coherent brand image.
- 📸 Audiovisual & Photography:We also offer audiovisual and photography services, specializing in corporate photos and event coverage, with professional quality assets adapted to your company's image.
French
Native or bilingual
English
Fluent
German
Basic
Remote only
Primarily works remotely
Experience
- REIDROCHAFounderAugust 2020 - Today (5 years and 10 months)Mulhouse, FranceReidRocha supports companies and freelancers in creating tailor-made communication tools, combining digital strategy and graphic design. From the design of printed materials (flyers, magazines, brand guidelines) to the creation of digital content (presentations, professional visuals, web optimization), we transform your ideas into concrete and effective projects.
- Zehntner GmbH Testing InstrumentsOnline Marketing ManagerNovember 2015 - March 2018 (2 years and 4 months)Sissach, BL, Switzerland
- 🤝 Work closely with the General Manager to promote Zehntner's various initiatives and report directly to them;
- 👨🔧 Collaborate with the engineering team and technical staff;
- 📑 Respond to the company's communication needs: create presentations and briefing documents for management (ghostwriting);
- 🎨 Manage projects from conception to final creation, respecting brand aesthetics;
- 📝 Produce content in various formats: press releases, articles, social media posts, marketing content, and campaign launches;
- 💻 Design digital assets for the website and **produce newsletters**;
- 📣 Monitor, proactively respond to, and analyze customer feedback via social media;
- 🖨️ Design and produce printed materials (ads, posters, packaging, etc.);
- 🖥️ Create web advertisements: banners, videos, animated GIFs;
- 🎥🎬Audiovisual creation for events & development of video content for products: instructions and manuals;
- 📄 Translate technical documents from German to French: policies, instructions, and manuals;
- ✉️ **Write and translate emails and reports**;
- 🎉 Full event management: logistical planning (invitations, registrations, transport, catering, AV, photography, media, participant management, etc.).
- Zehntner GmbH Testing InstrumentsMarketing and Communication ManagerJanuary 2018 - January 2018Sissach, BL, Switzerland
- 🌐 Create and develop online social networks (LinkedIn, Facebook, Twitter, Instagram) with organic acquisition of new contacts;
- ⭐️Organize internal events.
- 📝 Create diverse content for **marketing and communication materials**;
- 🔄 (Re)Branding of the product range as well as marketing materials;
- 📦 **Preparatory tasks for trade shows**;
- 📊Create consumer surveys, distributed globally.
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Education
- Master of Business Administration (MBA), International Business, International BusinessCalifornia International Business University - San Diego CA2012Master of Business Administration (MBA), International Business, International Business
- MBA International Management, Marketing/Marketing Management, General, Marketing/Marketing Management, GeneralInstitut Supérieur Européen de Gestion2013MBA International Management, Marketing/Marketing Management, General, Marketing/Marketing Management, General
Certifications
- RS5170 - Design Professional WordPress WebsitesWP Chef2024