Freelancer profile translated to English.

Description

Food consultant with over 15 years of experience in product development and marketing strategy for food brands, bakery chains, and coffee shops in France and England (Picadeli 400+ outlets, Gail's Bakeries 50+ stores, Notes Coffee Shop (8+ cafes), 2 flavor agencies).

My training?

Food engineer + pastry chef diploma + marketing training + barista certification.

And I also launched my own food truck and developed a coffee shop concept in Marseille!

My specialty?

Creating coherence between your visual identity and your culinary identity. I am as proficient in recipe creation and margin management as I am in marketing strategy and food styling.

FOR YOU, FOOD ENTREPRENEUR:

Coffee shop, bakery, pastry shop, sandwich shop, fast food, salads...

→ Creation of your offering: recipe development, margin optimization, menu engineering

→ Building your identity: alignment of visual and culinary identity, definition of your brand's mission and values, co-creation of your food marketing strategy

→ Preparation for duplication: structuring your concept for growth while maintaining coherence and identity across all points of sale.

FOR YOU, FOOD BRANDS:

→ Product development & innovation: recipe creation, product mix, cost calculation, margin management, supplier relations, project management

→ Marketing strategy: brand platform, visual identity, communication campaigns, operational & digital marketing, content

→ Operational management: outsourced product manager, outsourced marketing manager

Based in Marseille, I work in person (PACA region) or remotely, on a project basis or for long-term assignments.

Need help with your food project? Contact me to discuss it!

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Marseille (up to 50km)

Indépendante
Food Consultant - Marketing, Product, Innovation
AGRICULTURE
January 2025 - Today (1 year and 7 months)
Marseille, France
Outsourced Product Manager: product strategy & innovations, new product development, product launch, cross-functional project management.
Outsourced Marketing Manager: trend analysis, market research, marketing strategy development and implementation, communication plan and campaigns, digital marketing, trade marketing, operational marketing.
Project Management Product Launch Strategy Marketing and Communication Strategy Content Creation Innovation Strategy
Picadeli
Marketing & Product Manager
RETAIL (LARGE RETAILERS)
January 2020 - October 2024 (4 years and 9 months)
Marseille, France
Salad Bar in Supermarkets · 400+ stores in France & Belgium
Member of the management team, responsible for the marketing & product team (France & Belgium), managing 3 people (1 Assistant Product Manager, 2 Marketing Assistants), collaborating with the Picadeli group in Sweden.
Responsible for product strategy, recipe development, innovation/renovation, product portfolio management, product mix & launches.
Management of cross-functional projects in collaboration with sales, quality, and external teams.
Responsible for marketing strategy, development and implementation of the B2B/B2C marketing & communication plan, brand awareness development, consumer research.
Marketing levers: sales force support, POS displays, promotional items, digital communication (social networks, website, Google, drive-to-store, ...), operational (print, POS displays, events), trade marketing, promotions, press relations, trade shows...
Category performance analysis, market research, consumer insights, product mix analysis.
Cross-functional Project Management Product Launch Strategy Marketing and Communication Strategy Marketing and Communication Planning Operational Marketing
Compagnie des Pâtissiers
R&D Project Manager
AGRICULTURE
October 2018 - December 2019 (1 year and 2 months)
Marseille, France
Frozen pastries for bakery and pastry shops · 2 factories

Project management for product development for foodservice and supermarket clients: brief, recipe development, cost and margin calculation, sourcing, launch, coordination of departments (purchasing, production, quality, sales), sales support.
Cross-functional Project Management Recipe Creation