Freelancer profile translated to English.
Back to original languageAbout Charlotte
YouTube is much more than just a social network.
It's a search engine, a showcase, a powerful acquisition channel. And without a clear strategy, you can spend months creating content with no results, burn budget on production, and see your videos stagnate at a few hundred views.
💡My Approach:
YouTube Strategy:Identify content opportunities aligned with audience expectations and brand objectives.
Creativity:Transform bold concepts into impactful and viral formats.
Data-Driven Management:Analyze performance to adjust and amplify results for videos designed for the algorithm and viewers. As well as a sustainable approach to avoid the "viral video without impact" effect.
✨What Sets Me Apart:
Expertise at the intersection of creativity and data.
A capacity to create original formats that build viewer loyalty while highlighting clients' products or services.
In-depth knowledge of YouTube codes, trends, and algorithms.
🎯My Ideal Missions:
Design engaging and innovative YouTube formats.
Global editorial strategy for a channel or content launch.
Performance analysis to refine the editorial line.
English
Conversational
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- STORY - Mobsuccess GroupEditorial ManagerSeptember 2023 - Today (2 years and 9 months)Paris, FranceIn collaboration with Brand Strategists:• Provide editorial insight to strategic thinking (Pre-sales and ongoing)• Design and write video formats integrated into YouTube, META, TikTok, Pinterest, Linkedin strategies...• Develop the agency's vision: mapping of formats and best practices, according to audiences, platforms, objectives, facilitate brainstorming sessions. In collaboration with the Head of Studio:• Supervise production projects• Challenge productions at all stages of manufacturing, taking into account the economic dimension of each project• Research and select talents suitable for each production. Clients: ENGIE, La Banque Postale, Carrefour, Back Market, Welcome To The Jungle, Disneyland Paris
- STORY (Ex TubeReach) - Mobsuccess GroupBrand StrategistJanuary 2022 - January 2023 (1 year)YouTube Expertise:• Advice and support in video strategy• Management of client content and distribution strategy: editorial promise, formats, programming• Advice and support in video production• Analysis of major trends and opportunities. Project Management:• Monitoring and analysis of performance indicators• Stay updated on new tools and features. Clients: ENGIE, La Banque Postale, Carrefour, Netinvestissement, Leroy Merlin, Macif
- JellysmackEditing SupervisorJanuary 2021 - January 2022 (1 year)• Managing a portfolio of 10 YouTube creators on strategy, creation, and editing (Facebook, Snapchat, Tiktok) - Pods Arts & Crafts / Sports & Adventure / Gaming). Reporting and analytics• Artistic advice. Leading video projects (coordinating editing team and steps from rushes to publication)• Creation and development of new videos
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Education
- Master's Degree in Production and DirectionSup de pub, Paris2017