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Charlotte ConvertCC

Charlotte Convert

YouTube Strategy and Brand Content Expert

€650/day
4 projects
Paris, FR
8-15 years

Average response time: 12 hours

Freelancer profile translated to English.
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About Charlotte

YouTube is much more than just a social network.

It's a search engine, a showcase, a powerful acquisition channel. And without a clear strategy, you can spend months creating content with no results, burn budget on production, and see your videos stagnate at a few hundred views.

💡My Approach:

YouTube Strategy:Identify content opportunities aligned with audience expectations and brand objectives.
Creativity:Transform bold concepts into impactful and viral formats.
Data-Driven Management:Analyze performance to adjust and amplify results for videos designed for the algorithm and viewers. As well as a sustainable approach to avoid the "viral video without impact" effect.

What Sets Me Apart:

Expertise at the intersection of creativity and data.
A capacity to create original formats that build viewer loyalty while highlighting clients' products or services.
In-depth knowledge of YouTube codes, trends, and algorithms.

🎯My Ideal Missions:

Design engaging and innovative YouTube formats.
Global editorial strategy for a channel or content launch.
Performance analysis to refine the editorial line.
  • English

    Conversational

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • STORY - Mobsuccess Group
    Editorial Manager
    September 2023 - Today (2 years and 9 months)
    Paris, France
    In collaboration with Brand Strategists:
    • Provide editorial insight to strategic thinking (Pre-sales and ongoing)
    • Design and write video formats integrated into YouTube, META, TikTok, Pinterest, Linkedin strategies...
    • Develop the agency's vision: mapping of formats and best practices, according to audiences, platforms, objectives, facilitate brainstorming sessions. In collaboration with the Head of Studio:
    • Supervise production projects
    • Challenge productions at all stages of manufacturing, taking into account the economic dimension of each project
    • Research and select talents suitable for each production. Clients: ENGIE, La Banque Postale, Carrefour, Back Market, Welcome To The Jungle, Disneyland Paris
  • STORY (Ex TubeReach) - Mobsuccess Group
    Brand Strategist
    January 2022 - January 2023 (1 year)
    YouTube Expertise:
    • Advice and support in video strategy
    • Management of client content and distribution strategy: editorial promise, formats, programming
    • Advice and support in video production
    • Analysis of major trends and opportunities. Project Management:
    • Monitoring and analysis of performance indicators
    • Stay updated on new tools and features. Clients: ENGIE, La Banque Postale, Carrefour, Netinvestissement, Leroy Merlin, Macif
  • Jellysmack
    Editing Supervisor
    January 2021 - January 2022 (1 year)
    • Managing a portfolio of 10 YouTube creators on strategy, creation, and editing (Facebook, Snapchat, Tiktok) - Pods Arts & Crafts / Sports & Adventure / Gaming). Reporting and analytics
    • Artistic advice. Leading video projects (coordinating editing team and steps from rushes to publication)
    • Creation and development of new videos

Reviews

5.0

Out of 1 rating

D

Damien

Identicar SAS

Reviewed on 2/27/2025

Delighted with the audit Charlotte conducted on our YouTube channel! Communication was super smooth, and we left with concrete learnings and plenty of insights to optimize our channel. Looking forward to continuing the work with Charlotte 🚀

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Education

  • Master's Degree in Production and Direction
    Sup de pub, Paris
    2017

Skill set

Categories