Freelancer profile translated to English.
Back to original languageAbout Charlotte
Hello,
Following my training and professional experience, as well as my natural aptitudes, I can develop a positioning and branding strategy for you, as well as a global deployment strategy through communication and marketing.
Advice and support adaptable according to needs.
Standard steps:
- Brand personality: brand vision and values, positioning, wording
- Visual identity: logo, colors, universe, pictographic elements... (possible need to collaborate with an illustrator).
- Global communication and marketing strategy: social media, partnerships, collaboration, co-creation, events...
If needed, assistance with:
- Creating an editorial calendar, implementing communication tools
- Content creation: social media, SEO blog, website photos
- Social media account management
My preferred areas: food (vegan ideally), Japanese culture, eco-responsible products/concepts.
Since working with someone is also working with a person, let me tell you a little more about myself:
I am passionate about Asian culture, I have been learning Japanese for 5 years, I am vegan, and I have a great interest in everything related to well-being and food.
I am very sensitive to an inclusive, humane, and benevolent society, but also to a society that breaks gender stereotypes and others.
I love the world, languages, discovering new cultures, and sharing what I love.
French
Native or bilingual
English
Fluent
Japanese
Conversational
Can work on-site
Paris 11e Arrondissement (up to 50km)
Experience
- Maison AimiFounderHEALTH AND WELLNESSFebruary 2022 - Today (4 years and 4 months)Paris, FranceI launched the brand Maison Aimi and now offer French organic mugicha, a caffeine-free Japanese drink rich in minerals and other benefits.Through Maison Aimi, my desire is to share a bit of this Japanese lifestyle that I love so much, this perpetual quest for harmony in our lives, towards ourselves, others, society, and nature.Through mugicha, I like to share this Japanese culture of "self-care" by staying healthily hydrated throughout the day.
- La RécolteCommunications ManagerAGRICULTURENovember 2018 - May 2021 (2 years and 6 months)Paris, FranceI was the 360° communications manager for La Récolte, organic stores in Paris, involved in both strategic and operational tasks:Skill: Graphic Design_Redesign of part of the graphic charter + creation of other graphic elements_Creation of print materials: subway posters, tote bags, in-store POS, window posters, flyers..._Creation of digital visual content: social media posts, newsletters...Skill: UI / UX Design_Organization of a UX workshop for website creation + client interviews_Assistance in website creation in close collaboration with the Product Manager: sitemap, wireframes and prototypes (Figma), start of a web graphic charter and design system_Creation of visual elements for the websiteSkill: Communication and Marketing_Participation in the development of the company's communication and other strategies_Management of 360° in-store and web communication: social media, newsletters, events...
- AGENCY INSIDEDigital Marketing OfficerE-COMMERCESeptember 2017 - June 2018 (9 months)Paris, FranceAgency Inside is a digital marketing agency that manages several accounts.I was in charge of managing some of these accounts regarding their web presence:- Community management: newsletters, SEO blog post writing, social media- Website communication- Digital marketing, promotional campaigns- E-commerce management- Web Design: creation of website banners
Recommendations
MC
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Certifications
- Master's Degree in Digital MarketingInseec Paris2016
- Graphic DesignMJM Graphic Design2017