Freelancer profile translated to English.

Description

Lack of qualified leads, scattered actions, unclear messaging… I support you, or your teams, to bringmeaning and effectiveness back into your marketing and sales actions.

Scope of intervention:from consulting to managing your marketing from A to Z

In a few words:

- 17 years of experience in marketing, communication, project management

- B2B and B2C expertise

- Multi-sector: mass retail, automotive, health, tech (software)...

- Very analytical background

- Operational and strategic marketing + ERP management

✅Audit & strategic consultingto clarify vision and prioritize actions

Marketing & commercial diagnosis
Marketing strategy
Brand repositioning
...

✅Support for marketing/sales teamsto strengthen operational efficiency

Activity reinforcement
Project management (digitalization, CRM, marketing automation...)
Events
...

✅Facilitation of collaborative workshopsto co-build, align, and engage your teams

Clarification or redesign of the brand platform
Thematic brainstorming (offering, messaging, product launch…)
Collaborative SWOT analysis
Persona creation
...

Based in Annecy, I work in person or remotely anywhere in France.

Part-time or project-based missions.

👉 Want to know more about my approach and achievements? I'm available on Malt for an initial chat. More details on my expertise on my website:

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Annecy (up to 50km)

Karrow Médias
Marketing & Commercial Consultant
PRESS AND MEDIA
June 2025 - July 2025 (1 month)
Annecy, France
Definition of development strategy:
- Analysis of existing business (client portfolio analysis, revenue generation, etc.)
- Identification of prospects (qualified leads)
- Strategy for acquiring new clients: prospecting method, planning, commercial brochure creation...
- Assistance in responding to a tender (won)
- Support for account managers and optimization of client follow-up
Sales Strategy Marketing Strategy B2B Prospecting Data Analysis Persona Creation
Le Sphinx Développement
Marketing and Communication Manager
SOFTWARE PUBLISHING
April 2023 - June 2025 (2 years and 2 months)
Annecy, France
- Redefinition of the department's marketing strategy (budget, ROI, priorities, HR)
- Digitalization: website redesign, SEA-SEO optimization, Marketing Automation campaign deployment => +15% leads
- Identification and implementation of missing fundamentals: Personas, KPIs - Definition of communication actions: 10 webinars/year, 30 emailings and newsletters/year...
- Content Marketing: LinkedIn, blog Internal (seminars) and external (trade shows, conferences...) communication events
- Direct management of a team of 3 people
B2B Marketing Strategy Marketing Budget Communication Plan Web Marketing Strategy Project Management
Oxylio, groupe automobile multi-marques
Director of Digital Strategy and Marketing
July 2019 - December 2022 (3 years and 5 months)
Hybride, Montpellier, France
- Adaptation of the marketing plan during the Covid period: rapid deployment: of a new subsidiary for cash purchase of vehicles; of a home delivery service; of a call center (recruitment, training, tools, processes) - - CRM deployment (Salesforce): from tender to operational deployment
- Feasibility studies for new dealerships: land search, cost estimation, potential analysis, etc.
Customer Relationship Management (CRM) Salesforce B2C Marketing Market Research