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Charlotte B.CB

Charlotte B.

Visual merchandiser, Window display, Floral scenography

€350/day
Strasbourg, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Charlotte

Hello,

Nice to meet you, my name is Charlotte.

I have been a visual merchandiser in retail for over 10 years. Previously employed, I now decide to put my creativity and technique to the service of your needs and those of your clients.

I have remained loyal to the same major brand, providing support across France. These years have been very rich in experience, which today assures me a solid foundation of knowledge and skills for the realization of your projects: defining your visual identity, telling the story and values of your company, and inviting your clients to live a real experience.

6 years ago, I added a new string to my bow. I am also a freelance floral scenographer, whether for events, editorials, window displays, or wherever our ideas may lead us.

I am available now to discuss your projects.

See you soon!
  • French

    Native or bilingual

  • English

    Basic

Can work on-site
Strasbourg (up to 50km), Paris (up to 10km), Metz (up to 10km), Colmar (up to 10km), Bâle (up to 10km)

Experience

  • H&M
    Visual merchandiser
    RETAIL (SMALL BUSINESS)
    January 2012 - Today (14 years and 7 months)
    • Team Leader mission for 4 months for the renovation of the Strasbourg store - Implementation of a merchandising material donation process for second-hand use, tested during the renovation and developed across all of France.
    • Implementation of the new Home department at Forum des Halles in August 2018.
    • Regional animation, creation of a newsletter (layout, graphics, content, and distribution), since 2017.
    • Creation of the H&M Showroom for the Spring/Summer 2015 Studio collection, for the Kenzo X H&M collection in October 2016.
    • Participation in the pop-up store for the launch of the Isabel Marant collection for H&M, October 2013.
    • Assistance on several store renovations: Paris, Parisian region, Ajaccio, Nantes, Strasbourg.
    Management of a team of 20 people.
    • Trainer for employees, future managers, and visual merchandisers.
    • Implementation of clothing departments (women, men, children), accessories, lingerie, home.
    • Creation of window displays for women, men, and children.
    • Monitoring of campaigns & sales in relation to sales statistics.
    • Stock management.
    • Space optimization.
    • Plan, organization, and planning of execution.
    • Reception and dispatch of materials.
    • Fashion culture, creation of mood boards and retail tours.
    • Adherence to safety routines.
  • Les Ames Ecloses
    Floral designer
    August 2015 - July 2019 (3 years and 11 months)
    Paris, France
    Artistic floral project
    • Creation and artistic direction
    • Drafting of the presentation file (technical, budgetary aspects, statement of intent)
    • Organization and planning
    • Technical execution, team management, and transport
    • The created decor was used for a photoshoot and publication in the webzine Coalshade as well as for the Delicate Distorsion scarves.
    • Creation of an installation during an exhibition in Le Marais, Paris in January 2017.
  • Frédérique Garrigues et Atelier Milly Green
    Event florist
    ARTS AND CRAFTS
    June 2015 - July 2019 (4 years and 1 month)
    Paris, France
    Florist in a workshop, exclusively for events.
    - Technical and logistical training
    - Teamwork
    - Client meetings, defining specifications, mood board, color chart, concept sketches.
    - Assistance during purchases at MIN Rungis.
    - Transport, maintenance, and preservation of plants.
    - Creation and production of floral decorations, plant structures, bouquets (various techniques), floral accessories...
    - Work with fresh flowers, dried flowers, foraging.
    - Installation of floral decorations, plants, and vintage objects.
    - Organization and planning of installations and dismantling.
    - Transport and logistics.
    - Assistance during educational workshops.
    - Organization of floral activities during influencer events. Worked with Frédérique Garrigues until 2017 and exclusively with L'Atelier Milly Green until 2019. Occasional help with other florists in Switzerland, Provence, Brittany, Perpignan. Types of events: weddings, product launches, birthdays, influencer events, flower bars...
    Achievements: Eiffel Tower, Shangri-la, Royal Hotel, Parisian restaurants: La Maison Blanche, Pierre Guagnaire, Alcazar, Les Climats, Chateau d'Eaubonne, Domaine Bellric, Four Seasons.

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Education

  • Certified title level III, Visual merchandising
    École MJM Graphic Design
    2017
    Titre certifié niveau III , Visuel merchandising

Skill set (19)

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