Freelancer profile translated to English.
Back to original languageAbout Charlotte
I am Charlotte Bidaud and after ten years of experience in business, I am now a freelance Marketing and Communication Consultant.
My mission? To support you, VSEs and SMEs, in improving your visibility and accelerating your development.
I offer you an outsourced solution in my areas of expertise:
- Marketing & Communication Strategy (objectives, targeting, positioning, annual plan and budget)
- Digital & Operational Marketing (website creation or redesign, SEO audit, social networks, emailing, sales support materials)
- External & Internal Communication (graphic charter, corporate communication, events, intranet, newsletter)
I specialize in BtoB approaches, mainly in industry and specialized distribution. I speak fluent English and have been working in an international environment for over 10 years.
Our collaboration method? An approach adapted to your needs:
- Consulting, coaching, or execution by myself
- Project-based or long-term collaboration
- On-site or remote
Contact me so we can discuss your needs!
French
Native or bilingual
English
Fluent
Can work on-site
Nantes (up to 50km)
Experience
- Quai WorkDigital Marketing Audit and CoachingREAL ESTATEJanuary 2023 - July 2023 (6 months)St.-Herblain, FranceQuai Work is a coworking space on the outskirts of Nantes. Quai Work lacked digital visibility and contacted me to conduct an audit, which resulted in coaching/training services.- Digital Marketing Audit: analysis of the existing situation, statistics, competition, and recommendations accordingly (scope: website, Google environment, LinkedIn, Instagram, Facebook)- Coaching / Training for the sales assistant to improve the website's referencing (content writing, SEO & site structure recommendations) and to enhance her knowledge and skills on social media.
- GENINGWebsite CreationENERGY AND UTILITIESJuly 2022 - December 2022 (5 months)Creation of the website (showcase site) for GENING, a young company in the field of generator sets.- Configuration on OVH, website creation on WordPress- Definition of the site structure and keyword strategy- Definition of the graphic charter and configuration of templates on Elementor- Proofreading of content provided by GENING's manager, content integration, and image editing- Training for GENING's manager so they can integrate new content and manage their site autonomously- Configuration of Google Analytics, Google Search Console & Google My Business- Launch
- SODECWebsite CreationMECHANICAL ENGINEERINGApril 2022 - November 2022 (8 months)Creation of the website (showcase site) for SODEC, a VSE in the industrial welding and cutting sector.- Project management- Definition of the site structure and keyword strategy- Proofreading of content provided by a SODEC collaborator, content integration, and image editing- Duplication of pages in English and integration of translations- Training for 2 collaborators so they can integrate new content and manage their site autonomously- Configuration of Google Analytics, Google Search Console indexing & monitoring- Launch
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Education
- Digital Strategy CertificateNaias Formation2018Formation 360 de perfectionnement sur les leviers du marketing digital (200h). Objectif : accompagnement des entreprises dans leur transformation numérique, et dans l'élaboration d'une stratégie digitale optimisée (acquisition & fidélisation). Thématiques approfondies : - Search : SEO / SEA, Google Adwords - Social Media : SMO, SMA, content marketing - Marketing Mobile - E-mailing - Data marketing & Google Analytics - Sites web : HTML/CSS, UI/UX, WordPress, PrestaShop - E-commerce & Market places
- Master of International MarketingUniversity of Angers2009
Certifications
- Digital StrategyNaïas Formation2018
- Voltaire Certification - Spelling Score: 966Projet Voltaire2022