Freelancer profile translated to English.
Back to original languageAbout Charlotte
**Freelance Product Marketing Manager (PMM)**, I support B2B and B2C tech companies (Qonto, Allianz, BE API, Wanteed, MyUnisoft...) in the successful Go-To-Market of their products, pricing, and new features.
My role: to transform your technical product into a clear, desirable, and high-performing value proposition in its market.
Go-to-Market Strategy & Launches
- Market research & personas
- Product positioning and value proposition
- Pricing & packaging
- Definition and monitoring of structured product launch plans
- Internal documentation & enablement
Copywriting & UX Writing
- Writing impactful key messages that truly resonate with the right target audiences
- UX writing (in-app, emails, product flows)
- Product newsletters, guides, and tutorial videos
Product Onboarding & Adoption
- Design of onboarding flows (emails & in-app)
- Optimization of activation and retention
- In-app communication & messaging to support product usage
PMM Function Coaching & Implementation
I support companies looking to structure their internal PMM function, whether to prepare for a future recruitment or to train one or more existing employees.
Depending on your needs, I can assist you:
- On a daily rate, for a long-term or recurring mission, with regular presence among your teams
- On a fixed-fee basis, for a defined deliverable (implementation of templates, methodologies, documentation)
- Through coaching sessions, to transfer targeted skills to one or more existing employees
French
Native or bilingual
English
Conversational
Can work on-site
La Rochelle (up to 50km), Bordeaux (up to 10km), Nantes (up to 10km), Poitiers (up to 10km), Paris (up to 15km)
Experience
- Allianz TradeProduct Marketing Manager CoachBANKING AND INSURANCEOctober 2025 - February 2026 (4 months)La Rochelle, France
Individual and group coaching sessions for 2 former product managers who transitioned to Product Marketing Manager.
My goal: to support them in prioritizing, scoping, and implementing effective methodologies and tools.Main coaching topics:- PMM Role & RACI
- Messaging templates
- Go-to-market strategies
- Sales enablement asset templates
- Roadmap construction and prioritization
- Competitive intelligence template and methodology
- MyUnisoftProduct Marketing ManagerSOFTWARE PUBLISHINGJuly 2025 - September 2025 (2 months)La Rochelle, France
Go-to-market strategy for the financial management solution
Prioritization and implementation of the go-to-market strategy for MyUnisoft's financial management products.- Product messaging: writing key product messages.
- Marketing asset copywriting: website, product sheets, catalog, scripts, video...
- Sales enablement: sheets, battle cards, sales pitches.
- WanteeedFounding PMME-COMMERCEJune 2025 - Today (1 year and 2 months)La Rochelle, France
Go-to-Market Strategy & Launches
- Building a GTM methodology from scratch
- Managing impactful launches: Amazon partnership, mobile app gamification
- Research and formalization of buyer & user personas
- Internal enablement on industry trends, competition, and product
Copywriting & UX Writing
- Close collaboration with the Product Design team on product interface UX writing
- Duo work with the marketing team on campaigns
Product Onboarding & Adoption
- Redesign of the email onboarding scenario
Reviews
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Education
- Master 2 Marketing and Business DevelopmentMontpellier Management2021Master 2 marketing et business development
- Master 1 Marketing and Business Development, Marketing and Business DevelopmentMontpellier Management2020Master 1 marketing et business development, marketing et business development
Certifications
- Messaging CertifiedProduct Marketing Alliance2024