Freelancer profile translated to English.
Back to original languageAbout Charlotte
After 6 years of experience in mass retail and collective catering, I now wish to support all organizations with marketing and communication needs.
Brand repositioning? Creation of POS displays or operational support? Writing web or print content? Managing and animating your social networks? I will advise you with close, personalized support orchestrated by a single leitmotif: serious work, without taking ourselves too seriously! See you soon :)
French
Native or bilingual
Can work on-site
Cholet (up to 50km)
Experience
- AURIGAMIMarketing and Communication ConsultantCONSULTING AND AUDITSSeptember 2022 - Today (3 years and 9 months)49300 Cholet, France- Communication or marketing strategy- Content strategy and creation (blog, website...)- Creation of operational (PowerPoint, operational guides) and marketing (POS displays) materials- Social media management
- Elior FranceProduct Manager for Promotions & Trade MarketingSeptember 2018 - September 2022 (4 years)La Défense, FranceCoordination and management of the Commercial Promotions Plan for 900 company restaurants:*Development of the Commercial Promotions Plan: coordination of internal and external teams, management of operational communication to restaurant managers.*Revenue growth: design and modeling of new promotion concepts to improve guest experience while increasing plate revenue.*Negotiation of trade marketing budgets with our FMCG suppliers.*Definition and deployment of the trade marketing plan across all business units (Elior B&I, Education, Health): agency briefings, POS display creation, creation of operational materials for field teams.
- CARREFOURMarketing Project ManagerAugust 2015 - September 2018 (3 years and 1 month)91300 Massy, FranceCoordination of the MonAvisLeRendGratuit.com Program (community of +800,000 consumer product testers): Management of the MonAvisLeRendGratuit community animation plan across various channels (in-store POS, CRM, Digital). Development of the recruitment and loyalty strategic plan, monthly campaign deployment. Coordination of internal and external teams, management of in-store communication (234 hypermarkets), dispute resolution and change management, Support for the program's digital transformation.
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Education
- Commercial Strategy Management, Project ManagementIDRAC Business School2017Management de la stratégie commerciale, Management de projet
- Bachelor of Marketing and Sales, Marketing, Strategic Management, Event Communication, Sales Negotiation...ESIAME2015Bachelor Marketing et Commercialisation, Marketing, Management stratégique, Communication évènementielle , Négociation vente...