Description

I am a Senior UX Researcher and Digital Experience Manager with over 12 years of expertise in driving growth for global e-commerce businesses. My work focuses on customer-led product optimization, where I utilize experimentation and UX research to deliver tangible results. At leading companies, I've achieved significant milestones, including doubling conversion rates and generating over $10 in revenue per visitor. I excel in transforming customer insights and behavioral data into impactful product strategies and roadmaps. With a collaborative spirit and a strong emphasis on evidence-led decision-making, I thrive in cross-functional teams. If you're looking for a professional who can elevate your digital experience and enhance user engagement, I’m here to help turn your vision into reality.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Ocado Technology (PLC),
SENIOR UX RESEARCHER
August 2020 - April 2026 (5 years and 8 months)
Hatfield, UK
Led UX research across 4 product areas for Ocado Ecommerce (Search, product discovery, first time customers and checkout), aligning work to strategic priorities and business goals. Shaped product strategy with product, data and engineering by identifying unmet customer needs and influencing roadmap prioritisation ensuring decisions were insight and data driven.
• • Established better user testing methods across teams, integrating UX metrics into product success measurement.
• • Mentored and coached product managers, engineers and UX designers on the value of user research and evidence based designs, driving more timely insights that led to better product decisions and research engagement.
• • Secured senior leadership buy in for research budget investment, supporting long-term business goals and advancing methodologies.
• • Matured UX research processes, tooling and AI adoption to increase efficiency and knowledge.
• • Partnered with the data science team to explore innovative approaches to solving customer problems using emerging technologies.
• • Provided coaching, development support and unblocked delivery challenges for 8 researchers.
User Research Customer Journey Design Thinking User Testing Project Management
Hertz Corporation (PLC),
DIGITAL EXPERIENCE MANAGER
June 2017 - August 2020 (3 years and 2 months)
Uxbridge, UK
Led digital product optimisation across web, mobile and app for Hertz International (car rental). Managed a team of 2 and a budget of $700,000.
Hertz Corporation (PLC),
AND DIGITAL DEVELOPMENT MANAGER
July 2015 - June 2017 (1 year and 11 months)
Uxbridge, UK
Led digital product optimisation across web, mobile and app for Hertz Europe (car rental in UK, Germany, Italy, Spain, Netherlands and France).
• • Built structured CRO and digital optimisation capability across the business.
• • Introduced A/B testing, behavioural analytics, heatmapping and session replay into decision making.
• • Doubled conversion rate of van product through iterative optimisation.
• • Managed third party development teams, defining requirements and planning.
• • Scaled digital improvements across multiple international markets (Europe, ANZ, Middle East, Brazil).
• • Integrated customer insight into backlog prioritisation and roadmap planning.