Freelancer profile translated to English.

Description

I am Charlotte Hillion, a freelance art director based in Saint-Malo. For 8 years, I have been helping brands clarify who they are and make it felt, through coherent, sensitive, and sustainable visual identities. I intervene where the image must bridge the gap between substance and form - from branding to digital, to print. I also support brands in deploying their image: creative direction, social media (audit and action plans), web design, UI, data visualization, and presentation materials.

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Charlotte Hillion
Freelance Art Director
May 2020 - Today (6 years and 3 months)
Saint-Malo, France
• Logos and visual identities
• Graphic Design (web & print)
• Content writing (web & print)
• Website design (accessibility, mobility, ergonomics)
• Social media and community management
• Communication strategies (multi-channel)
• Production of deliverables (specifications, editorial charter, etc.)
Art Direction Visual Identity Print Graphic Design Web Design Publishing
RTL Group
Digital Communication Manager
FILM AND AV
April 2018 - April 2020 (2 years)
Neuilly-sur-Seine, France
Digital Communication & Marketing
Definition of social and media strategy
Development of publication calendars
Writing and publishing posts, monitoring, moderation
Creation and sending of newsletters
Management and monitoring of media campaigns
Monitoring KPIs and strategic proposals to increase brand awareness
Management of the website redesign: modification and modernization, creation of mockups
Optimization: integration of editorial, illustrative, and video content focused on SEO

Graphic Identity & Corporate Tools
Corporate communication on/off line
Web interface design
Various visual materials

Co-creation TV Key Facts (international media and advertising trends magazine)
Print layout and infographics
Co-creation of website & online resources
Social media launch strategy
Materials for events

**Events**: Visual identity and production of print and web content
Print Graphic Design Visual Identity Social Media Web Design Digital Communication Strategy
ENGIE
Junior Communication Officer
ENERGY AND UTILITIES
April 2013 - August 2014 (1 year and 4 months)
Paris, France
Communication Tasks
Conception and management of the communication plan for several IT department applications
Content and material creation for web & print (brand guidelines, teasers, photo montages, brochures, user guides, training, articles, emailing)
Participation in the development of the "Newcomer Guide"

Change Management Tasks
Design of training materials
Facilitation of training sessions
Communication Strategy Print Graphic Design Adobe InDesign Change Management Strategy