Charline Tifra

I had the pleasure of working with Mind’Set Tennis, a tennis club that integrates mental preparation to optimize its players' performance.

We developed a strong brand image and designed a unique logo that reflects this balance between mental and physical. In addition, I created communication materials to ensure visual consistency across all their channels (flyer, roll-up, business card, price list, sign, etc.).

I am currently collaborating with CANDLE BAR, a handmade candle brand, to develop and strengthen its brand identity. This includes redesigning their logo and creating attractive new packaging that reflects the brand's authenticity and craftsmanship.

As head of artistic direction, I organize several photo shoots to showcase the products professionally. I also implement a content strategy, with regular posts on Instagram, 3 to 4 times a week, to maintain community engagement. Additionally, I develop an editorial strategy to structure communication, as well as an approach for events such as pop-up stores, trade shows, and fairs, thus ensuring increased visibility for CANDLE BAR.

I had the opportunity to collaborate with TANALYAH SHOP, a clothing brand, to relaunch an old collection. We organized a studio photo shoot to showcase the pieces from this collection and give them new visibility.

Thanks to these professional visuals, TANALYAH SHOP was able to revitalize its image and capture its customers' attention, while injecting new momentum into its brand.