Freelancer profile translated to English.
Back to original languageAbout Charline
Digital strategy & customer experience for brands that want to perform sustainably
Hybrid profile, at the crossroads of e-commerce, CRM, and brand content, I support brands in structuring and activating their digital systems, with a resolutely customer- and business-oriented approach.
From strategy definition to operational implementation, I intervene across the entire value chain: acquisition, conversion, loyalty. My guiding principle: building coherent and high-performing experiences, serving your commercial objectives.
💡 My promise: transform your digital challenges into concrete growth levers, by placing the customer at the heart of every decision.
🚀 My expertise
✔️ E-commerce: structuring systems, performance monitoring, commercial animation, e-merchandising, cross and up-selling
✔️ CRM & marketing automation: segmentation, lifecycle, loyalty, supporting teams in change management
✔️ Data & performance: analysis, KPI monitoring, dataviz, test & learn approach
✔️ Project management: coordination of business, technical, and partner teams
✔️ Customer experience: journey analysis, friction point identification, continuous improvement
✔️ Brand content & creation: design of differentiating content, art direction
🎯 What sets me apart
- Dual strategic and operational expertise
- Strong business culture and results-oriented
- Ability to engage teams (marketing, sales, IT)
- Creative and structured approach to stand out in saturated environments
- Experience in creating systems from scratch
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Bordeaux (up to 50km)
Experience
- FreelanceE-commerce | CRM | Digital Marketing | DesignCONSULTING AND AUDITSMay 2025 - Today (1 year and 3 months)Bordeaux, FranceI support companies in digital projects, in the e-commerce, CRM, and design fields. From strategy definition to operational implementation, I intervene across the entire value chain, depending on the client's challenges.Types of clients supported: naturopath, professional coach, private chef, restaurant, etc.Some project examples:- CRM structuring on HubSpot: segmentation work, implementation of lead acquisition strategy and lifecycle strategy (onboarding, loyalty, reactivation). Creation of main journeys and implementation of newsletter templates. +18% appointment bookings- Implementation of e-commerce performance monitoring dashboards for a B2B site using Looker Studio- Complete visual identity for a private chef: brief collection, competitive analysis, creative proposal research and identity development (logo, complete graphic charter, mockups, communication guide).- Creation of merchandising products: design of 2 t-shirts for sale for a restaurant during the summer period
- La Maison du WhiskyE-commerce & CRM Project Manager - B2BWINE AND SPIRITSSeptember 2023 - February 2025 (1 year and 5 months)Clichy, FranceManaged the launch of the new B2B website pro.whisky.fr: cross-functional coordination, UX optimization, sales team support, CRM migration campaigns. 92% of clients converted in 4 months.E-commerce: product catalog management (+4,000 SKUs), e-merchandising and commercial animation (media spaces, up and cross-selling, commercial promotions), customer journey optimization.CRM: editorial calendar management (3 target audiences: wine shops, HoReCa, e-business), email marketing campaigns (+600 newsletters), landing pages (+15), journeys. Lifecycle strategy: onboarding, loyalty, reactivation.
- SAVENCIADigital Experience Project ManagerAGRICULTUREJanuary 2022 - August 2023 (1 year and 7 months)Viroflay, France- Tender for global website redesign. Objective: improve user journey to increase conversion rate.- Creation of a web content platform (+350 content pieces)- Operation of 2 websites: Elle & Vire Pro France; Savencia Foodservice- Marketing automation: creation and implementation of strategy to meet recruitment, qualification, and loyalty objectives- Inbound marketing: CRM emailing, content strategy- Social Media Management for 3 brands
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Education
- Higher education diploma in managementGrenoble Ecole de Management2020Diplôme d'études supérieures en management
- Bachelor's degree in international businessTecnológico de Monterrey2017Licence en commerce international