Freelancer profile translated to English.

Description

Brand management expert with a strong results-oriented culture, I combine creative vision with entrepreneurial pragmatism. From agency management to image management for internationally renowned artists, I master the entire value chain: digital, events, strategy, and complex budget management.

Languages

English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Nice (up to 50km)

ARTISTE FRED ALLARD
COMMUNICATION MANAGER
LUXURY GOODS
October 2024 - December 2025 (1 year and 2 months)
Nice, France
Events: Conception and organization of exclusive openings and collaborations (Hôtel du Cap Eden Roc, Printemps Haussmann, Raphaël Varane, Monaco GP).
Digital & E-commerce Strategy: Complete website redesign and management of product launches ("drops") to boost online sales.
Social Media: Management of the editorial calendar and content creation to engage the artist's community.
360° Communication: Definition of brand image and management of print/digital media for the gallery.
Social Media Event Management Art Direction Branding
AGENCE WOMA
EXECUTIVE MANAGER
ENVIRONMENTAL
December 2022 - December 2024 (2 years)
Montpellier, France
Entrepreneurship: Creation and management of a 360° communication agency.
Management: Recruitment and supervision of a team of 3 employees.
Business Development: Management and development of a client portfolio (ENGIE, Bolton Food, Apex Energies, AREC, Monte Cristo Advisory, Recoveric...).
Scoping & Briefing: Gathering client needs, taking briefs, and transforming them into concrete action plans.
Production Coordination: Constant liaison between clients and service providers/teams to ensure the final output perfectly matches the initial request.
Business Management: Complete financial management with revenue increasing from €155,588 in 2023 to €438,149 in 2024.
Copywriting Communication Consulting Business Strategy Team Management Project Management
APEX ENERGIES
COMMUNICATION OFFICER
ENERGY AND UTILITIES
January 2020 - January 2022 (2 years)
Montpellier, France
Digital: Management of SEO/SEA strategies and social media engagement with performance reporting (KPI analysis).
Video Production: Production of corporate series, client interviews, and monitoring of solar projects (timelapses).
Press Relations: Drafting press releases, managing journalist relations, and analyzing coverage.
Events: Organization of trade shows (Intersolar, Energaïa) and internal events (team building).
Marketing: Implementation of sales support tools (e-mailing, newsletters...).
CSR: Co-management of the CSR policy.
Event Management Social Media Press Relations Creative Briefs Marketing