Freelancer profile translated to English.
Back to original languageAbout Charline
Hello,
Arriving in Strategic Planning a bit by chance, I quickly fell in love with this profession. I observe a lot, I want to know everything about everything, I like finding solutions... And more generally, I am a passionate person.
Through my various experiences, I have been able to develop a hybrid and complementary profile in strategy. I have been able to practice creative strategies, but also data and research-oriented, business and R&D, in digital, in events...
What I can offer you:
- Creation of communication campaigns, digital strategy, brand identity, brand positioning, ...
- Creative briefs, concepts, ...
- Content writing, editorial writing, brand manifesto, ...
- Benchmarks, trend studies, TGI analyses, consumer habits & expectations, ...
What makes me different:
- Coming from the agricultural and wine sectors in Champagne, I therefore have knowledge of the reality of these sectors and their current challenges. I obtained my professional baccalaureate in Crop Production and my diploma in Vine Pruning in Champagne.
- A rider in national and international eventing for 19 years, I know the commitment of top athletes.
(I was able to leverage this knowledge for LU, Krug, Chivas, Neuhauser, PMU...)
If you want to know more, meet me for a strategy, a benchmark, an analysis... Don't hesitate!
Nice to meet you & see you soon,
Charline.
French
Native or bilingual
Can work on-site
Paris (up to 50km), Reims (up to 50km)
Experience
- Hopscotch GroupeStrategic PlannerDIGITAL AND ITJanuary 2020 - July 2020 (7 months)Paris, FranceBriefs - Tenders50% Nissan Europe + 50% Tenders: Renault, Mitsubishi, Coyote, Webhelp, Neuhauser- Testing the Nissan Ariya: How to convey Nissan's new brand platform, and how to make a large amount of information easily understandable and shareable?- How to make Coyote's 15 years an opportunity to renew its image and project the brand into its new challenges?
- Publicis MediaStrategic PlannerDIGITAL AND ITAugust 2019 - October 2019 (3 months)Paris, FrancePublicis Media - RelaxnewsDetermination of profiles & consumer insights – UI/UX – Editorial contentClient: RenaultAugmented Editorial Experience Project, by Renault:- Research & Development: Business model, UI/UX, editorial offering - Analysis, understanding and determination of niche targets- Setting up and running Workshops- Conducting monitoring, benchmarks,
- ISOSKELEStrategic PlannerDIGITAL AND ITFebruary 2019 - July 2019 (6 months)Paris, FranceBriefs – Consumer Insights – TendersClients: Apicil – Andros – Lancôme – various advertisers- Use of tools: TGI – AdScope – AdExpress - Medial,
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Education
- Master II: Strategic Planning, Digital Strategies and Brand ContentSup de Pub2018
Certifications
- Professional Baccalaureate in Crop ProductionMinistry of Agriculture2019
- Champagne Vine Pruning CertificationCorporation of Champagne Winegrowers2021