Freelancer profile translated to English.
Back to original languageAbout Charline
15 years of experience in managing qualified paid traffic acquisition.
I enjoy working with companies seeking high profitability.
Feel free to contact me to discuss your challenges!
English
Conversational
German
Conversational
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- TiksoSEA Expert (Google Ads, Bing Ads, Linkedin Ads)E-COMMERCEMarch 2014 - Today (12 years and 3 months)Senior expert in paid referencing (Google Ads, Bing Ads, Linkedin Ads).Self-employed for over 10 years, I support my clients with their challenges related to generating qualified traffic and improving conversion.I enjoy working on ROI-driven strategies, where profitability is paramount.Here are some examples of missions:- Google Ads / Bing Ads: campaign management- Audit & consulting- Setting up metrics with Google Analytics.- Recommendations on improving the customer journeyAnd here are some client examples:- Bon Clic Bon Genre- Sanoflore- Eden Park- Sur Les Quais- Le Magasin du Print
- Palais des ThésWebmarketerE-COMMERCEJuly 2013 - November 2014 (1 year and 5 months)Paris, France- Setup and management of the main paid traffic acquisition channels:SEA (Google Ads and Bing for France, the US and Europe), Affiliate marketing, Price comparison sites, partnerships...- Setup of analysis metrics with Google Analytics and Google Tag Manager.- Measurement and analysis of website audience and visitor behavior.
- L'Usine à designTraffic ManagerE-COMMERCESeptember 2010 - June 2013 (2 years and 9 months)Paris, FranceDevelopment of traffic acquisition strategy:- Management of sponsored links (Google Ads & Bing Ads)- Management of price comparison sites- Management of other paid traffic channels: retargeting, contextual advertising, affiliate marketing- SEO optimizationWebsite performance optimization:- A/B testing setup- Setup of analysis indicators- Customer journey tracking
Reviews
Recommendations
RC
FU
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Education
- Certification & Member Google Partner. Acquisition of diplomas: Google Ads, Analytics and Shopping.Google Partner2016
- Specialized MBA in Marketing and Internet Commerce (MBA MCI)Léonard de Vinci2011
Certifications
- Google Ads Search Advertising CertificationGoogle