Description

Business Development Manager, with nearly 20 years of experience in the food and wine sectors, supporting the growth of high-potential brands and projects. With a strong field background, my approach combines strategic vision, in-depth market understanding and strong product insight, with the objective of building long-term partnerships, increasing brand visibility and driving measurable, sustainable growth in France and internationally.

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Nantes (up to 50km)

Smart Tree
Business Marketing Manager
August 2024 - December 2025 (1 year and 4 months)
Nantes, France
Innovation product development in Viticulure : organising tests and reporting recommandations.
Group Fairs : preparation & organisation of the group fairs : Ice cream industry, vending industry and competitive intelligence (SIAL, SIRHA, Vinitech Sifel, SIVAL & SITEVI).
Market studies : analyses & recommandations for different segments : Ice cream, Out of Home, Viticulture.
Web : creation of a website and a landing page, improvement of the referencing of a website (SEO & SEA).
Creation of marketing tools : POS as roll ups, brochures and goodies.
Reporting directly to the owners.
New Product Development International Business Development Stratégie webmarketing Marketing Exhibitions
Indépendante
Commerciale et Marketing
March 2023 - July 2024 (1 year and 4 months)
Nantes, France
• - Projet Vin en canette (études de marché, prospection)
• - Evénement national de promotion Vins : recherche de partenaires
New Product Development Strategic Partnerships Exhibitions Stratégie de communication Stratégie commerciale
Château Guipière
Responsable commerciale et marketing
February 2022 - February 2023 (1 year)
Nantes, France
• · Développement réseaux de distribution au niveau international: export (30%), France (70%) => Résultats: +61% de CA et augmentation de visibilité de marque