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Description

Marketing & Communication Consultant | Strategy and execution,

from brief to launch

I support SMEs, VSEs, and impact-driven companies in structuring and accelerating their growth.

My positioning: a dual skill of strategy + execution.

WHAT I DO

📣 Marketing & Communication Strategy

Marketing audit, brand platform, 360° strategy
Outsourced marketing management (part-time CMO)
Launch of new products or services

📲 Digital Communication & Social Media

Content strategy and community management
Visual content creation (Canva, graphic designer brief)
Social media campaigns (organic + paid)
Brand content and brand storytelling

🖨️ Print Communication & Brand Identity

Visual identity deployment on print materials
POS displays, retail campaigns, sales materials
Briefing and coordination of creative service providers

🎯 Acquisition & Performance

Multi-channel acquisition strategy (social, email, SEA, partnerships)
CRM and automated scenarios
Funnel analysis, conversion optimization

🗂️ Marketing Project Management

End-to-end management of complex marketing projects
Coordination of multidisciplinary teams
KPIs, dashboards, reporting

MY BACKGROUND IN BRIEF

6 years at Gémo (Eram Group):

→ Retail Communication Officer (national campaigns, visual identity, store openings)

→ Project Manager for new circular businesses (rental services launch, textile collection, second-hand)

Marketing Manager at Lib&Lou (start-up):

→ 360° Strategy

-> Redesign of the brand platform and graphic charter

FOR WHOM?

SMEs / VSEs without an in-house marketing team
Start-ups in the structuring or acceleration phase
Impact-driven companies or those with innovative projects
Groups with a one-off or recurring project need

📩 Let's talk about your project.

Industry field of expertise

Languages

French
Native or bilingual
Spanish
Fluent
English
Fluent
Italian
Basic

Workplace preferences

Can work on-site

Angers (up to 40km), Angers (up to 40km), Rennes (up to 20km), Paris (up to 10km), Tours (up to 10km)

Lib & Lou
Marketing and Communication Manager
ENTERTAINMENT AND LEISURE
March 2025 - November 2025 (8 months)
Vierzon, France
Marketing and acceleration structuring: development of a 360° strategy (branding, acquisition, loyalty) B2C & B2B.

🎯 Project Management
Complete structuring of marketing and communication missions
Implementation of processes and monitoring dashboards
Acquisition funnel analysis and identification of friction points

🛍️ Strategy & Activation
Brand platform and graphic charter redesign
CRM structuring with automated scenarios
Multi-channel acquisition: social media (organic + paid), influencer marketing, partnerships
B2B development: landing pages, ambassador programs, client interviews

🤝 Coordination & Cooperation
Management of 2 interns
Collaboration with external partners and co-branding
Marketing Flow Member — active monitoring and benchmarking

🎨 Content Production
Visuals, videos, social media posts, communication materials

Results

📱 Instagram
10K followers reached in September 2025
(initial target set for December 2025)

🎨 Branding
Brand platform and graphic charter redesign approved

🤝 Co-branding Partnerships
Les MiniMondes | Toasty | Les Bienfaiteurs | BébéBoutik | Poppins
Branding & Identity Marketing Project Management Social Media Communication Strategy Collaboration and Communication
GEMO
Project Manager for New Circular Businesses, Sustainable Development
RETAIL (SMALL BUSINESS)
January 2022 - December 2024 (2 years and 11 months)
Cholet, France
Identification, planning, and management of innovative circular economy projects.
Exploration of new consumption trends, business models, and service providers.

🎯 Project Management
→ Scoping, retroplanning, coordination of multidisciplinary teams (marketing, creative, tech)
→ Business plans, forecasts, KPI management
→ Negotiation and contracting with external partners

📣 Acquisition & Communication
→ SEO/SEA strategy, storytelling, ambassador programs, public relations
→ Customer insights: calls, surveys
→ Multi-channel content creation: visuals, videos, materials, copywriting

Projects & Results

📦 Maternity & Baby Clothing Rental
250 active subscribers in 1 year
🏆 Gold Winner — CSR Awards 2023
🏆 LSA Trophy "Conscious Consumption" 2024

👕 Textile Collection
33 stores | 10 tons collected in 2024

🔄 Second-hand Corner
10,000 items in circulation in 6 months
Marketing Project Management Communication Strategy Product Launch Strategy Graphic Design Public Relations
Gémo, Groupe Eram
Retail Visual Identity Communication Officer
RETAIL (SMALL BUSINESS)
January 2019 - January 2022 (3 years)
Cholet, France
Management of visual identity and implementation of marketing campaigns.

🎯 Project & Budget Management
→ Budget monitoring and cost optimization
→ Coordination of external service providers and internal teams
→ Adherence to deadlines and quality standards

🛍️ Campaigns & Activation
→ National sales campaigns: in-store POS, radio, urban billboards
→ Store openings: omnichannel communication plans, local activation
(local media, event materials)

🎨 Visual Identity & Deployment
→ Implementation of a new charter across a national network
(signage, merchandising, team training)

🎯 Project Management
→ Scoping and management of multi-channel projects from A to Z
→ Adherence to deadlines and quality standards

💰 Budget Management
→ Project budget monitoring
→ Cost optimization for campaigns

🤝 Coordination & Cooperation
→ Management of external service providers (agencies, printers, media)
→ Leadership of internal teams (creative, sales, field)
→ Liaison between stakeholders to ensure campaign consistency and execution

✦ Projects

🎂 Brand's 30th Anniversary
Multi-channel campaign + contest

👟 Brand Launches
NA! and TANEO — launch materials
Print Communication Branding & Identity Marketing Project Management Cross-functional Coordination