Freelancer profile translated to English.

Description

Art Director and Graphic Designer, I support brands in creating their logo, visual identity, graphic charter, and branding universe.

👉 Why choose me?

300+ visual identities created,
Comfortable with entrepreneurs and large accounts (Canal +, Leboncoin, Konbini, Le Monde...),
Diploma inCommunication Management (EFAP Paris),
100% Bilingual EN & ES,
Trainer in Adobe Illustrator, InDesign & Photoshop, brand image consultant.
Graphic style: clean, elegant, and impactful.
Availability, responsiveness, and personalized support.

👉 Creative Methodology

Analysis & Briefing:Understanding your needs, values, and brand positioning.
Creative Exploration:2 to 3 graphic directions with logo proposals, palettes, and typographies.
Refinement & Variations:Unlimited adjustments until final approval.
Deliverables:Optimized logo for all media, complete graphic charter, usable files (print & web).

👉 Graphic Variations

Custom logo, logotype, and visual identity creation (startups, freelancers, SMEs)
Brand redesign and graphic repositioning
Complete graphic charter (color guidelines, typographies, usage)
Global art direction, branding, and corporate design (digital & print)
Web design, UI/UX design: creation of showcase and e-commerce sites
Communication materials: posters, flyers, business cards, brochures, sales kits, packaging, signage
Illustration and editorial design for social media and digital content

👉 Area of Expertise

Luxury, real estate, finance, restaurant, hospitality, tech, art, and craft — I adapt my style and method to each brand's universe, from startups to large corporations.

👉 References

Founder of La Brandisterie: labrandisterie.fr
instagram.com/labrandisterie/
behance.net/la-brandisterie

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

La Brandisterie
Founder & Art Director
DIGITAL AND IT
January 2017 - Today (9 years and 7 months)
Biarritz, France
**Founder and Art Director of La Brandisterie since 2017**, I have built and developed a design studio recognized for its expertise in visual identity, branding, web design, and digital communication.

Based in Biarritz since 2023, I assist local and national clients, with recent projects ranging from complete brand creation (Crabsurfers, eco-responsible swimwear) to art direction for websites for art galleries and high-end brands.

Over the years, I have acquired dual expertise: creative and entrepreneurial, allowing me to support my clients in their brand challenges with a global and strategic vision.

Key Skills:

- Art Direction & Brand Strategy:creation of impactful visual identities, definition of coherent graphic universes, design of print and digital materials.

- Business Management:management and development of a creative studio (strategy, positioning, offerings, budget, internal organization, performance monitoring).

- Business Development & Prospecting:client acquisition and retention (startups, SMEs, large accounts), development of commercial proposals, implementation of sales processes.

- Management & Coordination:supervision of creative teams, management of freelancers and service providers, multi-project management with respect for deadlines and budgets.

- Communication & Marketing:development of digital communication strategies, social media management, brand storytelling, online visibility.

- Client Relations & Strategic Support:consulting, auditing, collaborative workshops, personalized follow-up from brief to final delivery.

With over 8 years of experience as an Art Director and business owner, I bring a comprehensive approach that combines creativity, strategic vision, leadership, and operational management.
Digital Communication Print and Web Design Art Direction Project Management Branding and Visual Identity
studio7982
Graphic Designer / Illustrator
LUXURY GOODS
March 2023 - April 2025 (2 years and 1 month)
Paris, France
Occasional freelance work as a graphic designer for Studio 7982, specializing in creating visual content and art direction for lifestyle, fashion, and culture brands.

I joined the team as a creative reinforcement on various projects, mainly for creating visual materials, campaign variations, and graphic adaptations for social media, print, or digital.

Close collaboration with the studio's art directors, respecting the creative guidelines defined for each client.

Key Skills:
- Graphic creation for the fashion/lifestyle/culture universe
- Occasional creative studio support
- Multi-format visual adaptation (print, social media, web)
- Adherence to creative guidelines & deadline respect
- Teamwork with AD / quick adaptation to brand universes
- Flexibility, responsiveness & short-deadline production
- Proficiency in Adobe Suite (Illustrator, Photoshop, InDesign)
- Sensitivity to brand image & contemporary visual codes
Print and Web Design Adobe Illustrator Adobe InDesign Visual Identity Graphic Design
Studio Kobo (ex 34Studio)
Graphic Designer / Illustrator
LUXURY GOODS
November 2022 - April 2025 (2 years and 5 months)
Paris, France
Freelance collaboration with the creative studio Kobo, providing occasional support on various print and digital projects.

Interventions upon request to support the internal team in graphic production, material adaptation, and creative adjustments according to client needs.

Work independently or in a team with the studio's Art Directors, respecting graphic charters and deadlines.

Key Skills:
- Creation & adaptation of print and web materials
- Creative reinforcement / external studio support
- Adaptation to varied visual identities
- Proficiency in Adobe Suite (Illustrator, InDesign, Photoshop)
- Time management & responsiveness for express assignments
- Autonomy and quick integration into project teams
- Adherence to guidelines & client brief respect
Visual Identity Adobe Illustrator Adobe InDesign Adobe Photoshop Graphic Design