Freelancer profile translated to English.

Description

I have been an Artistic Director/Creative Producer for 20 years. I was at Amazon for 8 years, notably as a Creative Producer specializing in the creation of content within the framework of customer/user experiences. I have worked for a wide spectrum of major European brands (Microsoft, Intel, Garmin, Lego, Samsung, Google, etc.). I am passionate about creating full-funnel and impactful brand experiences through content creation, digital activations, branding, etc. I like to solve client problems and my rather original career is marked by my desire to always push creative boundaries and the search for convincing results. I have a great habit of collaborating with cross-functional teams, both internal and external, in different countries, and of managing projects from ideation to final delivery.

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Amazon
Artistic Director/Creative Producer Europe
January 2022 - June 2024 (2 years and 6 months)
Paris, France
- The definition of effective strategies based on data and insights, in line with the brand's objectives and the consumer's problems in an e-commerce environment.

- The creation and production of brand content by managing all stages of pre-production (moodboard, storyboard, script, selection and brief of the production agency, PPM), production (supervision of filming and photoshoot) and post-production (editing, color grading, GFX, motion design).

- The creation of scalable video formats and advertising products, including a live social e-commerce video offer.

- Managing complex creative projects by coordinating internal teams (designers, copywriters) and external teams (production agency, media agency, influencers and content creators).

- The realization of web design and UI projects optimized for an optimal user experience.
Amazon Ads,
Brand
January 2016 - January 2022 (6 years)
Clichy, France
• Development of brand content solutions for verticalized teams (CPG, EntHos, FinCar, HL/SL) and different locals (UK, Germany, France, Italy and Spain) from ideation to execution and final delivery via pre-production, production and post-production.
• Development and production of the first live social e-commerce activation in Europe.
• Close collaboration with various partners, internal (sales, account managers, retail, legal, brand) and external (influencers & personalities, creative, media and production agencies).
• Using consumer data and insights to develop consumer-centric strategies and creative solutions to maximize KPIs.
• Design of premium video placements for all Amazon home pages in Europe.
• Clients: Microsoft, Samsung, Google, L'Oréal Paris, LEGO, Universal, Disney, Sony, etc.
2016 - 2022
Amazon Ads,
Artistic Director France
April 2017 - December 2021 (4 years and 9 months)
Clichy, France
Brand Innovation Lab Amazon Ads, Clichy, France

• Development and creation of digital campaigns for various advertisers (Microsoft, Intel, Garmin, Renault, SEAT, Paramount+, Disney, Universal, AMEX, etc.).

• Supervision and co-direction of video and photo shoots for perfect execution of the digital strategy on and off Amazon.

• Presentation of relevant narrative concepts to cross-functional teams in order to influence business and creative decisions.