Freelancer profile translated to English.
Back to original languageAbout Charlie
Hello,
My name is Charlie and I am a senior consultant in brand strategy and communication.
I would be happy to assist you with your branding and communication projects, drawing on my 10 years of experience, my international profile, my proactivity, and my professionalism.
From strategy to production, I am versatile and will be your all-in-one solution to develop the following areas:
Branding and brand strategy ⭐️
- Analysis of your positioning and target audience
- Definition of your vision and brand platform
- Development of guidelines and visual identity
- Storytelling and content creation
Project management 🏗
- Brief writing
- Coordination of internal teams and agencies
- Budget and timeline management
- KPI monitoring and results analysis
Media strategy 📊
- Analysis of communication objectives
- Media and budget study
- Definition of media mix
- Performance monitoring and results analysis.
Looking forward to working with you!
Charlie
French
Native or bilingual
English
Fluent
German
Conversational
Spanish
Basic
Can work on-site
Paris (up to 50km)
Experience
- FreelanceSenior Marketing ConsultantSeptember 2020 - Today (5 years and 9 months)Vannes, France. Brand Strategy:Market research, competitor analysis, and positioning strategyDefinition of brand platform and storytellingBrand identity and guidelines management. Project Management:. Brief writing, cross-functional team management, timeline and task management, results analysis and recommendations. Implementation of digital campaigns, A/B testing, performance monitoring, identification of areas for improvement. Facilitation of conferences and workshops:. Simplification or in-depth exploration of various communication topics, slide and presentation writing for plenaries or facilitation of working groups.. Content Writing:Strategic presentations, articles, blogs, websites, and social mediaCollaboration with numerous clients across various industries. This has allowed me to strengthen my adaptability, strategic thinking, and problem-solving skills.
- ORANGESenior Brand ManagerTELECOMMUNICATIONSOctober 2016 - October 2020 (4 years)Cité de Londres, United Kingdom. Global 360° Campaign Management:. Development of about ten international global campaigns (29 countries) or by clusters (Europe/Africa): TV, print, digital, OOH, etc.. Brief writing, calendar and budget monitoring. Management of creative agencies (Publicis) and media agencies (Havas), internal cross-functional departments (PR, Event, Social Media, Internal Comms), and Group countries (29 countries). Monitoring of campaign performance and brand KPIs. Brand Ambassador:. Guardian of brand identity and guideline evolution. Organization and facilitation of 2-day workshops in each Orange Group country to train local agencies and internal teams on guideline updates.. Weekly meeting to review all locally developed campaigns at 3 key stages: brief, storyboard, first cut.. Team Management:. Management of interns within the brand teamOrange became the 1st most valued French brand in 2018(Millward Brown).
- ORANGEBrand ManagerTELECOMMUNICATIONSSeptember 2013 - September 2016 (3 years)Paris, FranceDigital Project Management:. Development of an innovative digital platform for Orange's 20th anniversary: #futureself, +6 million views. Management of the Group's digital greeting card: interactive game, 35K digital cards sent. Development of communication materials:. Production of corporate films and visuals for Orange Money, Orange Foundation, etc.. Management of the relationship with the studio and internal departments, from brief to delivery of materials.
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Education
- Master in Business and CommunicationISTEC2013Grande Ecole de Commerce à Paris - Apprentissage de tous les domaines liés au commerce (finance, économie, gestion, marketing, communication) avec une spécialisation en marketing et communication. - Stage en entreprise obligatoire tous les ans - Deux semestres d'étude à l'étranger (Milan et Sydney)