Freelancer profile translated to English.
Back to original languageAbout Charlie
Hello,
I am Charlie, a senior consultant in **branding**, **marketing**, and **communication**, with 10 years of experience in brand strategy within major international groups (Orange, 29 countries) and startups (Doctolib).
As a versatile project manager, I handle everything from strategy to production, leading branding, communication, and marketing projects from A to Z.
Branding & Brand Strategy⭐
I help you build a strong and coherent brand:
- Definition of your positioning and brand platform
- Creation of your visual identity and branding guidelines
- Storytelling, content creation, and editorial strategy
- Brand audit and recommendations
Marketing & Communication Project Manager🏗
As a project manager, I take full responsibility for managing your projects:
- Writing creative and strategic briefs
- Coordinating internal teams, creative agencies, and media
- Managing budget, schedule, and deliverables
- Monitoring KPIs, performance analysis, and recommendations
Communication & Marketing Strategy📊
I assist you in defining your marketing and communication strategy:
- Analysis of your objectives and target audiences
- Definition of the media mix and communication plan
- Management of 360° campaigns (digital, print, TV, OOH, social media)
- Performance monitoring and continuous optimization
Looking forward to discussing your branding, marketing, or project management projects!
Charlie
French
Native or bilingual
English
Fluent
German
Conversational
Spanish
Basic
Can work on-site
Paris (up to 50km)
Experience
- Doctolib France
On Malt
Global Brand Strategist, Senior LeadMEDICALJanuary 2026 - June 2026 (5 months)Paris, FranceMain missions:- Contribution to the **definition and evolution of brand frameworks**.-Management of the quarterly brand study(Brand Health Tracker), including coordination with the research institute, contribution to questionnaire evolution, data analysis, results synthesis, and dissemination.-Support for local teams in brand activation(campaigns, content, events, social media, etc.), co-creation of key content, and ensuring consistency and impact of communications.Results: Doctolib was voted the preferred tech brand in France in 2026. - SECO toolsBranding & Brand Deployment Project ManagerCIVIL ENGINEERINGFebruary 2024 - July 2025 (1 year and 5 months)Berlin, GermanyManagement of the deployment of the new branding across all touchpoints following the brand strategy refresh- Audit of existing touchpoints and development of the branding deployment plan- Deployment of new brand guidelines across all channels: digital, print, social media, internal communication, and sales materials- Project management coordination between internal teams (marketing, communication, sales) and partner agencies- Facilitation of training workshops on new brand directions for internal teams- Creation of brand communication tools: templates, editorial charter, usage guides
- FreelanceSenior Marketing ConsultantTELECOMMUNICATIONSSeptember 2020 - Today (5 years and 11 months)Vannes, FranceBranding & Brand Strategy:- Market research and competitive analysis to define differentiating positioning strategies- Design of complete brand platforms: vision, mission, brand territory, and storytelling- Creation and deployment of consistent brand guidelines and visual identities, from definition to deployment with teams and partnersMarketing & Communication Project Manager:- End-to-end management of marketing and communication projects: brief writing, coordination of cross-functional teams and agencies, budget and schedule management- Launch and optimization of digital campaigns: A/B testing, performance analysis, identification of areas for improvement, and strategic recommendations- Rigorous KPI monitoring and results reporting to teams and clientsCommunication & Facilitation:- Design and facilitation of workshops and working sessions on various topics (branding, communication, marketing, content strategy): working groups, plenary sessions, conferences- Writing impactful strategic presentations: plenary slides, recommendations, training materials- Production of multi-channel content: articles, blogs, web content, and social mediaSectoral Versatility:- Support for clients from various industries (tech, retail, services, healthcare...) as a project manager and consultant in branding and communication- Ability to quickly gain expertise in new environments and adapt strategy to the specific challenges of each sector
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Education
- Master in Business and CommunicationISTEC2013Grande Ecole de Commerce à Paris - Apprentissage de tous les domaines liés au commerce (finance, économie, gestion, marketing, communication) avec une spécialisation en marketing et communication. - Stage en entreprise obligatoire tous les ans - Deux semestres d'étude à l'étranger (Milan et Sydney)